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Franken-Marketing: A marketing strategy defined by isolated efforts, looking and acting as if they were coming from separate “bodies” The Phone Call The other day I was contacted by a potential customer. A small to medium-sized business focused on window coverings. They wanted some help with part of their social media strategy for one of … [Read More…] How Dr. Frankenstein Builds a Marketing Strategy

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It’s funny. Since domain names are so inexpensive (less then $10/year in most cases), people take buying and using them pretty lightly. The reality is that the non-financial costs and benefits of a domain name far outweigh their price tag. Why do I say that? The Cost of Keeping the Wrong Domain Name: Your domain … [Read More…] What’s in a Domain Name? A lot!

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Here’s an excert of a guest post I wrote for the Examiner.com. To ready the entire post, click here: 5 Small Business Blogging Mistakes 5 Blogging Mistakes Most Small Businesses Make When working with small businesses of all varieties, I see them making a lot of the same mistakes that cost them business and waste … [Read More…] 5 Blogging Mistakes Most Small Businesses Make

WordPress can be a fantastic tool for getting a simple but flexible website and blog set up quickly and inexpensively. But once you get the basic site set up, you need more advanced functionality to make your site useful for your business, to stand out from the crowd, to engage more closely with your visitors … [Read More…] Beginner Bloggers: 9 Shockingly Valuable Free WordPress Plugins

Hashtags are words or phrases with # at the beginning and no spaces between words (for example, #iamsotiredof is an example of a hashtag). They were originally created by Twitter users as ways to organize Tweets by topic so you could view the entire stream of messages by various users who include this hashtag in … [Read More…] Getting Found on Twitter: 36 Essential Hashtags