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To be effective marketing online you really have to cover the following areas of your Social Media efforts. Some are obvious but others may not be: Promotion – how will you promote your company and the great content you are creating to attract potential customers to your site? Targeting – are you targeting the right … [Read More…] 5 of my Favorite Free Social Media Marketing Tools

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In the early 90’s, after a less than illustrious post-college career in the entertainment industry in Los Angeles I hopped on a plane to Japan in search of a new job. It was financially touch-and-go for the first 6 months but I soon settled down in the Japanese countryside living in a hundred-year old inn … [Read More…] SEO is better than Japanese

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I’ve been there. The list I was managing by hand was just over 200 people. It was still in the realm of manageable but it was definitely not efficient or a good use of my time. Now that I have moved onto email marketing systems and email list management tools, there’s no going back. As … [Read More…] Managing or Starting an Email Marketing List

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I attended a Silicon Valley area corporate event today and heard some interesting stories from Biz Stone, Twitter co-founder (@biz) about the early days of Twitter.  This would make some decent trivia for your next cocktail party. The reason for the 140 character limit?  SMS limits are 160 characters so they set the limit at … [Read More…] Interesting Trivia from Twitter Co-founder Biz Stone

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Content Management Systems such as WordPress, Joomla and Drupal can add a lot of flexibility for small businesses.  They allow you to design robust sites without HTML knowledge, they have many attractive templates and once in place, they allow you to quickly add and modify your content.  They also allow for basic search engine optimization … [Read More…] Content Management Systems