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I’ve been there. The list I was managing by hand was just over 200 people. It was still in the realm of manageable but it was definitely not efficient or a good use of my time. Now that I have moved onto email marketing systems and email list management tools, there’s no going back. As … [Read More…] Managing or Starting an Email Marketing List

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I attended a Silicon Valley area corporate event today and heard some interesting stories from Biz Stone, Twitter co-founder (@biz) about the early days of Twitter.  This would make some decent trivia for your next cocktail party. The reason for the 140 character limit?  SMS limits are 160 characters so they set the limit at … [Read More…] Interesting Trivia from Twitter Co-founder Biz Stone

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Content Management Systems such as WordPress, Joomla and Drupal can add a lot of flexibility for small businesses.  They allow you to design robust sites without HTML knowledge, they have many attractive templates and once in place, they allow you to quickly add and modify your content.  They also allow for basic search engine optimization … [Read More…] Content Management Systems

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Many independent consultants spend a significant amount of time marketing themselves and in sales calls.  Some are die-hard independents, others are spending time between full-time positions.  Whether you’re a die-hard or pop into independent consulting when you make a transition, you’re probably shooting yourself in the foot.  How?  You’re wasting time by not creating a … [Read More…] How independent consultants shoot themselves in the foot