pr tips, public relations

The other day one of my clients asked an interesting question and I thought it would be a good one to share (with her approval). She got a call from a reporter and was interviewed on a certain hot industry topic. The reporter’s article would not come out for another month. She asked me, “Do … [Read More…] Don’t Scoop the Reporter

online business risks

In the social media consulting work that I do, I work with a lot of clients across a variety of industries. To be most effective in working across and adjusting their marketing mix, I usually access almost all of their online accounts – including website analytics, website, social media platforms and directory listings. What used … [Read More…] 6 Risks Many Small Businesses Are Taking Online

how to get things done

Guest post by Kathy McDonald Theresa* was feeling overwhelmed, and unsure where to begin. The various client projects she juggled were a smelly soup in her head. “Get it out of your head and on to paper,” I urged. “Then you can prioritize.” Seeing her projects and tasks listed out started to make her feel … [Read More…] The top 5 ways to get work done NOW

getting more customer enquiries

You don’t need me to tell you how powerful a business blog can be at generating traffic to your website. So that traffic should be turning into a bunch of customer and client enquires, right? Unfortunately, usually not. Many businesses with blogs that generate thousands of visitors a week still get only a trickle of … [Read More…] How to generate more customer enquiries from your blog. Way more.

what's a platform

Guest post by Rebecca Livermore The word, “platform” can be a bit confusing since it can be used so many different ways. What is a Platform? A platform can refer to computer hardware – something I definitely won’t be building. Or it can refer to the structure you stand on when waiting to board a … [Read More…] What is a Platform and Why Do I Need One?

Social media marketing is by far one of the most lucrative (and typically affordable) ways to reach a large target audience at once. However, there aren’t many institutions that formally train pupils on how to properly utilize the broad spectrum of social media platforms available, such as Facebook, Twitter and Google+. In fact, only a … [Read More…] 5 Ways to Develop a Social Media Resume While You’re a College Student