The Most Important Online Marketing Terms Defined (Infographic)

Online Marketing Terms Defined

Online Marketing

Unless you live and breathe it every day, it can be hard to keep all of the the online marketing terms straight. What is TOFU as compared to MOFU (and why do you care)? How does SEM differ from SEO (and which includes “organic” results)? What’s Newsjacking vs. Native Advertising?

Learn about all of these marketing terms and their definitions here:

A-Z Glossary of Online Marketing Terms (#Infographic)
Infographic brought to you by Wrike

Which terms are new to you?

Which terms did you learn about? Which other ones would you have included? Let us know in the comments!

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Hi,
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  2. Thank you admin for such a niche post which is not yet informative infographic but also very helpful in understanding the whole online marketing for seo and backlink and all.

  3. We are in our year 3 of our startup and this week we will be sending out our first infographic. Will report back to indicate our client base’s feedback.

  4. Incredible content! Definitely cleared up more than one of my questions. I especially appreciated the display of your content, very user friendly. I am definitely bookmarking this page for a reference.



  5. Online marketing is very important for any business in today time. There are lots of way available for doing marketing of a business. This post had very good information about marketing. Very informative and useful post.
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