One of the best ways to generate leads for your business is to create a landing page. As a stand-alone web page, created to achieve a specific goal, the conversion rate of a landing page is relatively high. It can help you boosts the visibility of your products and services, help you drive more sales, help increase newsletter subscription among others. Thus, while the benefits of a landing page are many, in order to obtain all these you need to, first, create a well-optimized landing page.
What is a well-optimized landing page?
A well-optimized landing page consists of key elements that should be a part of your landing page design. From the right colours to catchy headlines to appropriate placement of CTA and lead-capture form, there is a lot that you need to consider when building a landing page. More importantly, you need to make sure that your landing is not cluttered, so as to improve user engagement.
An unoptimized landing page leads to a high bounce rate. This affects your traffic and conversion rate. As such, it is important that you make use of the best practices that’ll help you create an optimized and well-structured landing page for your marketing campaign.
What are these landing page best practices?
In all, there are 11 best practices that take care of each and every landing page aspect. From design to content to visuals, the below infographic gives you a list of all the important key factors that must be incorporated to create an optimized landing page.
Hence, go ahead and check out the infographic now and for more details, read this complete guide on how to build a high-converting landing page. Also, for reference purposes, you can download the below landing page infographic for free!