The Critical Importance of Lead Validation in Internet Marketing

Networking, Leads and Referrals

When measuring the success of your lead generation campaign, relying on the quantity of inquiries you receive can leave you in a sticky spot. Created by Charlotte SEO agency, Straight North, “The Importance of Lead Validation” presentation indicates that about half of the inquiries flowing through a company’s site aren’t sales leads.

Lead validation is a process of having an individual or team review phone and form submissions to separate spam, sales solicitations, job applications and other non-leads from actual sales leads. This makes it easier to judge the effectiveness of your campaign and prevents you from investing in a campaign that’s contributing too little ROI.

Through lead validation, marketers are able to evaluate the success of their campaign based on lead data instead of inquiry data. Here are some important benefits of validating leads:

  • Optimizing your campaign based on sales lead data instead of inquiry data.
  • Accurately determining which online marketing source generated sales leads versus other types of conversions.
  • Gaining the ability to calculate the cost per lead rather than relying on an overstated, misleading cost per conversion calculation.

For more insight and important data, check out the presentation below:

Created By: Aaron Wittersheim is the Chief Operating Officer at Internet marketing agency Straight North.

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