Top Modern Marketing Challenges and How to Overcome Them (with Free Templates)


Top Modern Marketing Challenges and How to Overcome Them

Every marketer has different challenges to face!

As marketers, though oftentimes we share the same goals, we have to face numerous problems of different kinds and degrees. While others are having trouble finding good resources, others may find a hard time finding the right technology for their operations.

However, whatever the case, problems are meant to be faced. There is always a room to resolve each marketing detractor; an achievable resolution that would, later on, result to a successful campaign — a more effective revenue initiator.

When you are a neophyte to the business world, you can’t help yourself from being curious about the possible derailers most marketers are facing. On this article, I will discuss the top challenges that every marketer of today is facing as well as the possible quick solutions for those problems.



Obtaining better budget for marketing is often easier said than done. This is so true especially for most organizations that are operating with a low and non-competitive budget for marketing campaigns.

Possible Solution

It is important that you are able to keep track and measure the efficacy of your marketing efforts in terms of ROI. Free tools such as Google Analytics will aid you to grasp the demands of your target market. It also illustrates the figures of your sales and conversions.

Here’s a quick link to sign up and use Google Analytics for free.

Sign up

Actively monitoring your campaign would enable you to speedily identify various marketing approach that is not working. Through this, you can allocate your budget on a more effective platform, saving you from wasting money on the ineffective ones.

Lead Generation

Lead Generation

When you are having problems with lead generation, you’ll probably be losing the capacity to attract further clients. True, a struggle on looking for leads could also mean that you could be losing sales. Commonly, this problem is caused by some inefficient measures and resources utilized in reaching and engaging with your particular target group.

Possible Solution

Look back on which method you have utilized in reaching your target leads. What are the things you did to outreach your target audience? Is it through blogs, advertisements or referrals? Determine which of the following methods work better for your campaign and have them divided to different people. If you are a small business entrepreneur, you can ask for some assistance from some good friends or perhaps from your business partner.

One of the methods I personally prefer is gathering prospects through the Google search engine. Aside from the fact that it’s highly accessible and free, you can just manually do it at home. Time, patience and internet are the only things you need. There are thousands of link opportunities waiting for you to get noticed, and possibly these sites are in need of your product or services!

For a start, here’s a free template you can use for gathering leads:

You may also want to take note of this: most successful marketers would agree that using referrals to grow your leads is the most effective method you can use. Grow your network on social media platforms such as LinkedIn. When you get to engage with people who are in the same industry with you, you will be able to utilize your connection to them. Sharing something you know such as your noteworthy experiences to these social media pulpits would be a giant plus! It would help you build your credibility in the business, expediting your lead generation.

Website Management

Website Management

Managing a website is absolutely one big challenge you have to face. This is commonly experienced by most small, emerging companies. Certainly, having an effective website is just so important that it must be on the top list of your priorities. It’s an asset that works 24/7 helping you attract visitors and convert them.

Common issues about website management, however, are the need for a frequent feeding of quality content and site optimization.

Possible Solution

If the cause of the problem has to do with skills and resources, one solution is to hire professionals to do the job for you. There are already a good number of agencies which offer website development and design at a very low pricing scheme. I highly recommend hiring digital marketing firms from India or from the Philippines because they offer very affordable packages without compromising the quality of the output. You can have one good website done for only four hundred dollars. You can take advantage of it.

Usage of Social Media

Usage of Social Media

Utilizing social media in reaching target leads is not just about having to sell products or services; it is also about sharing great content. Admittedly, many businesses nowadays do already have social media exposures. However, because of the lack of proper knowledge and resources, they are not able to exhaust its full potential as a marketing arsenal.

Possible Solution

Problems concerning about social media usually arise due to the lack of content to post and the right schedule for posting. Updating your social media profiles doesn’t really need to be done on a daily basis, but it must be done consistently. Make a detailed social media scheduler.

Here’s a free template for scheduling your required social media updates:

Exploit the free Google Drive. This will help you to stay on top of your social media marketing efforts.

Adapting to Trends

Adapting to Trends

Technology is changing and so is marketing. Indeed, it’s important to stay up-to-date on the latest marketing trends.

Possible Solution

Keep up-to-date on the latest marketing trends by following popular marketing blogs and online magazines. Also, utilize social media outlets to find out what’s fresh and attend webinars hosted by powerful industry leaders that would help you expand your market universe.

Disclaimer: All images are provided by author.

Robert D-Vera is the content manager of LinkVista Digital Inc. He also thrives on sharing his specialization in business development and small biz management.


  1. The biggest challenges every marketers face are leads generation, converting leads to customers and social media.Marketers always think about ROI for their companies and face different challenges. What do you think a social media can overcome those hurdles and bring benefits and profits for the company which has just start their business?

    1. Hi Sanjana,

      I have to agree with you with this one. Lead generation is indeed the most challenging part especially if you work on a limited budget. If that would be the case, you need to do it manually by checking leads through the different search engine operators. With the right keyword, you’ll be good to go.

      As for your question on how social media helps business start-ups to increase their profit, it is definitely one of the primary platforms to boost brand awareness and enrich audience relations. Remember that most of the people nowadays are already online, actively engaging in the social media universe. Although having a good, search engine-friendly website is the primary foundation for every business, social media is still a big plus to pull people down to your lead generation list (and be ready for conversion!).

      Keep your social media profiles up-to-date and frequently post valued content. Post content with images, short video clips; Or, you can go for Facebook Live or Periscope. Develop a good relationship with your target audience. Share your knowledge about something related to your brand more often. Keep in mind that people are always in a search for new information. Be the first source. If you continue this good practice, people will believe you and would love to engage with you. It may take awhile but it’s worth it.

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