Marketing is a diverse field to work in. As a marketing specialist, you can do different data-based researches, analysis of customers’ behavior, you can also sell and promote some products and businesses. But, marketing is not a skill that people are born with. In order to gain this skill, you need to study. The academic study of marketing provides students with opportunities to develop an understanding of how this field works and how to be successful in it.
But, how much students really learn in college about marketing? According to the latest studies – not enough. In fact, there is a serious gap between the marketing skills which are taught in college and the ones that are required in today’s job market. Thus, companies simply don’t want to hire students as they are not qualified enough to do the job.
So, how can you prepare for a career as a marketing specialist? And what are the best marketing strategies you should be learning in college? We have prepared the top 5 marketing strategies we believe colleges should teach their students.
1. Email marketing
Even though a lot of people say this way of promoting is dying, it still remains to be super powerful. It all starts with somehow getting your clients’ emails. Then you can start thinking about how to start sending them automated emails without spamming. Email marketing is the best way to keep clients informed and it is a foundation of any company or organization.
One of the best ways to promote business and keep in touch with a client is by sending out newsletters. In fact, newsletters are the most affordable way to communicate and network with your audience. Whether you decide to send out a newsletter monthly or weekly, the most important part is to be consistent. However, creating content for newsletters can be a bit time-consuming so you might want to use email marketing software, such as Litmus, Mailjet or Campayn.
So, knowing this, why there are no special classes in colleges about email marketing? Students could study there about successful email campaigns and about the art of creating effective newsletters. Anyways, keep in mind that email marketing is far from dead. So, think of it as one of the most effective forms of digital marketing today, what means that you need to master this tactic.
2. Search engine optimization
In a nutshell, Search Engine Optimization makes sure that your website can be found in search engines by keywords. SEO can be very confusing for a lot of students as it is constantly changing, what makes it really difficult to keep up with. But SEO can be also very powerful and if you understand how it works, it can take your business to the next level. In order to attract visitors interested in what your website offers, you need to think about the next questions. Who is in your target market? What are they looking for? Where are they from? Identify the keywords people might type in Google in order to find the things you offer. You can use such marketing software as a keyword generator, which can suggest you different versions of a keyword that you type there. After mastering keywords, find out what are title tag, meta description, organic links, whitehat, and blackhat.
Many lectors, who teach marketing to college students, still explain them the traditional ways of promoting and advertising, like using billboards, TV ads and so on. Truth is, they are not that effective anymore. So, if you don’t want to graduate without a fundamental marketing skill, then start learning SEO as soon as possible.
3. Digital Analytics
Well, it still sounds like a joke to us that most of the marketing students have never heard about digital analytics in their educational institutions. Truth is, the best marketing strategies are based on data. The most frequently used platform for data collection is Google Analytics. Analytics offer marketing specialists tools that help them understand and reach their target audience. It helps them learn about the visitors of their sites and about the keywords people use to find them.
A lot of companies are being in dire need of professionals that have experience in digital analytics. Data skills are therefore a very important aspect of your future career as a marketing specialist. That is why you need to focus on your studies in learning and understanding digital analytics. If you haven’t used this platform before, the information there can be overwhelming. But, don’t worry; you can easily find different guides on how to use it. With a little practice, you can learn how to use data analytics correctly to improve your business.
4. Content marketing
Do you know what does content marketing mean? It has been around for quite a long time. It is all about using content to attract visitors and turn them into clients. But, creating content is a hard work. A lot of companies can’t manage to produce content constantly, while others just can’t produce engaging content, what means they are losing money.
Content marketing means creating and sharing interesting and free content that can attract potential clients. It uses blogs, podcasts, videos and more. Content marketing is extremely important as without content, SEO has nothing to optimize for search engines.
As a marketer, you can talk through content to the readers and potential customers. In order to be a good content marketer, you need to have good writing, planning, time management skills, etc. You need to be able to discover new trends and develop custom writing skills. If you want to learn more, you can subscribe to The Marketing for Higher Education Group that supports and disseminates knowledge of marketing.
5. Social media
Nowadays, social media has completely changed the internet and you cannot ignore it. It has changed the world of marketing as well, so today you will not find a business that doesn’t have an Instagram, Facebook, Snapchat or Twitter accounts. Social media marketing can lead to more clients, traffic and conversions. But in order to do it, you need to be creative and original. You need to post interesting and useful information that can help your readers learn more about your company. A social network lets you inform readers and potential clients about special offers and sales quickly. It also allows your clients to contact you with just a click.
The most important thing is that social media is completely free so even the smallest businesses and start-ups can drive traffic to their websites without losing any money.
Many businesses are already successfully using such platforms as Instagram and Facebook, the most popular platforms at the moment. So, if you still don’t know how to use them, then it is time to figure it out. Otherwise, you risk losing your chance of being a successful marketing specialist.
We wish you would learn those strategies in college, but, you know, colleges don’t teach us enough these days. But, if you want to be a real marketing specialist, you need to incorporate the information above in your studies. With knowing those 5 strategies, you can prepare yourself to the modern world of marketing.
Bryan Davis has over 10 years of experience in developing strategy, customer experience, and transformational brand ideas. He is working with leading brands, services, including Essayvikings, different banks, and companies. He also writes about education, social media, and business. When he is not working, Kevin enjoys running and traveling.
Disclaimer: All images are provided by Author.
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