Businesses often require freelance writers either to write blog posts, copies, or even for digital marketing. It’s overwhelming for a company to concentrate on writing while at the same time trying to make profits. Besides, hiring a full-time writer could become expensive in the long run, especially for startups.
However, there’re so many freelance writers offering different services and payment rates. Just as the writers differ, so do the quality of their work, thus requiring you to conduct due diligence to find the best.
In the text below, we shall outline some of the effective tips of hiring freelancers.
1. Search widely
Don’t be in a hurry to identify a writer; take time to choose one likely to meet or even exceed your expectations. You can hire an independent contractor or go through an agency. However, make sure to view samples from the said writer to determine whether their style of writing pleases you.
The screening process saves you time because you don’t have to hire, pay, only to receive a shoddy job. If you use an agency, you can read the reviews of the writer you’ve identified to get a clue of what other clients have to say. By so doing, you’ll be sure only to hire the best writers.
2. Ask for referrals
The best way to hire freelance writers without losing your mind is by asking for referrals from your networks. Some platforms, such as LinkedIn offer the best forum for employers to attract talent. Besides, LinkedIn allows you to view the profile of your target freelance writers, their recommendations, and probably some published samples.
If a friend has worked with a particular writer, and they delivered quality work, you can also trust the writer with your work. A referred writer is better because your close ally wouldn’t send a rogue writer your way.
3. Don’t focus on the rates
Most independent freelance writers state their charges, which is often lower than what agencies charge. Most employers dismiss the cheap freelancers thinking their quality is also low.
However, it’s not always the case; at, Legiit, for instance, you’re likely to find freelance writers which are within your budget range.
4. Conduct an interview
Never hire an independent freelance writer without some form of an interview. Despite having seen the samples and agreeing on the prices, it’s advisable to get to know them. Yes, phone or face to face interviews could help you know the kind of person you’ll entrust your work with.
5. Ask for a test
During the interview, you could let the writer know that you would want them to have a test. The test helps you gauge whether the freelance writer is the best fit for your task. However, you should understand that most writers only accept a paid test.
There’s probably no reason why you shouldn’t pay for the test. Understandably, writers expect payment after a trial because some employers ask for the test but never hire writers. In their protection, writers try to mitigate their risks of getting frustrated.
6. Give the writer all necessary information
The main reason why some pretty good writers fail to deliver quality work is that employers give vague instructions. Make sure to list everything you want as part of the instructions. If you outline clear instructions, your writer will have an easy time, and you won’t have a headache asking for revisions.
7. Have open communication channels
If you ask some of the employers that have worked with one freelance writer for years, they’ll tell you that communication is part of their relationship. Allow the writer to ask any questions regarding your business at any time. You should also regularly ask about the progress of your project.
In summary, hiring a freelance writer is daunting for business owners who don’t need a full-time writer. However, if you search widely even amongst your networks, you’re bound to find a writer who fits the bill. Once you identify the writer, communicate openly with them, and also make sure to give clear instructions.