The 8 Best Marketing Dashboards for Agencies [+ Examples]

Marketing

If you’re in the online marketing business, chances are you’re using multiple channels for your client’s marketing campaigns (and if you’re not, you should be). But multiple marketing channels also means a ton of marketing data and data sources when it comes to tracking campaign performance. A good marketing dashboard can turn a pile of stats into an easy to digest report so you and your clients can see how campaigns are going.

What is a marketing dashboard?

Whether it’s web analytics, content marketing, PPC campaigns, your Google Analytics data or your social media marketing, a marketing dashboard allows digital marketers to track multiple campaigns and multiple marketing metrics for those campaigns in a single marketing report. Whether you use a reporting tool or create your reports in excel, marketing dashboards should give you the big picture of what is working or not in your different digital marketing efforts.

Why do you need a marketing dashboard?

The success of a marketing strategy depends on being able to track your marketing analytics, seeing how all your channels are working together and showing your clients they’re getting a good return on investment. That’s where a marketing dashboard comes in – you and your marketing team can see the big picture, dive into the details and most importantly, act on your strategies accordingly.

Automated marketing dashboards or manual dashboards?

Creating your dashboards manually enables you to have more custom calculations, which can be important if you want an analytics dashboard. However, for the most part, you simply need to be able to gather all your KPIs (Key Performance Indicators) for all your marketing activities, like email campaigns, social media, website analytics, etc. Automating your marketing reports can then save you time and take the hassle out of marketing reporting. By using an automated tool, you can also start with a dashboard template which is quite helpful in order to get started quickly and have pre-filled dashboards ready-to-use.

What should be your dashboard’s frequency?

Monthly dashboards are the most common type, and it’s for a good reason.

Generally, your digital marketing campaigns will take some time to see a measurable effect. For all types of marketing, like PPC campaigns, SEO efforts, and social media strategies you should gather enough data to really see what worked out or not, and a month is enough data, without taking too long to collect, so you still have the time to pick up on strategies you should modify, put more money on, or abandon.

Quarterly is a little longer and can be used for longer-scale campaigns (like SEO). Weekly reports are a nice go-to frequency to choose for your shorter campaigns (like a week-end deal), and yearly will most likely be used just as an overview of how the year went. As for daily reports, they’re a lot less usual and would be used for especially short and time-relative campaigns.

The top digital marketing dashboard examples

Though each client will probably have unique requirements and marketing goals, here are some of the most commonly used performance dashboards you could start off of, from SEO to social media and everything in between.

1. SEO Marketing Dashboard

Good SEO can pay huge dividends: 75% of web searches start on Google and the first five results on Google get 67% of the clicks; that means increased traffic and conversions. An SEO marketing dashboard allows you to have all your SEO data in one convenient dashboard so that you can end up ranking up at the top.

This dashboard includes KPIs like:

  • Organic sessions
  • Organic search visits
  • Bounce rate
  • Top organic landing pages
  • Organic conversion rate
  • Top organic keywords
  • Visits by device
  • and more!

Keeping your eye on these key metrics from multiple sources like Google search console, Google Analytics, Moz, SEMrush, Ahrefs or others will ensure your website is pulling in the maximum amount of organic website traffic and conversions from search engines.

SEO Dashboard

See this dashboard example here.

2. PPC Marketing Dashboard

A PPC marketing dashboard lets you stay on top of all your paid search campaigns, from AdWords to Facebook Ads to Bing Ads and more. Make sure your keywords are pulling in traffic and you’re getting a good return on investment with your ad spend.

With this marketing dashboard you can track KPIs such as:

  • Clicks and costs (cost per click, cost per acquisition, cost)
  • Conversions (conversion rate, conversion value)
  • Revenues (return on ad spend, return on investment, revenue share)
  • Ad performance (average position, CTR, quality score)

PPC Marketing Dashboard

See this dashboard example here.

3. Email Marketing Dashboard

An email marketing dashboard makes it simple to track all the email marketing campaigns you set. All your most important KPIs are in one spot which makes it easier to focus on creating engaging content and building a relationship with subscribers.

Track important metrics like:

  • Open rate and click rate
  • Conversion rate
  • Subscribers
  • Unsubscribe rate
  • Bounce rate

Email Marketing Dashboard

See this dashboard example here.

4. Google Analytics Marketing Dashboard

Google Analytics has hundreds of different metrics, but you’ll never have to track all of them. So which ones do you choose to add in your Google analytics dashboard?

This GA dashboard example comes preloaded with all the key web analytics KPIs you’ll want to stay on top of:

  • Sessions and users
  • Goal completions and conversions
  • Channel performance
  • Landing page

Google Analytics Dashboard

See this dashboard example here.

5. Ecommerce marketing dashboard

Track every stage of the sales process on your ecommerce site with an ecommerce dashboard. See what’s selling (and what isn’t) and why so you can optimize your sales funnel.

This marketing dashboard includes the main KPIs, such as:

  • Ecommerce transactions
  • Revenues
  • Product sales
  • Conversion rate

E-Commerce Dashboard

See this dashboard example here.

6. Social media marketing dashboard

Social media and content marketing are a key part of any online marketing strategy, but it’s important that you’re able to track your success. This SMM dashboard makes it easy to track your social media marketing performance across all your platforms, may it be Facebook, LinkedIn, Instagram, Youtube, or Twitter.

Here are some of the KPIs to track with this dashboard:

  • Followers and likes
  • Impressions and reach
  • Engagement rate
  • Top performing posts

Social Media Dashboard

See this dashboard example here.

7. Advertising campaign marketing dashboard

Make sure your digital advertising campaigns are generating a good return on investment with this advertising campaign dashboard. Track all your marketing platforms from Google Adwords, Facebook Ads, Bing Ads, or any other.

This dashboard should include KPIs like:

  • Ad impressions
  • Ad clicks
  • Ad cost
  • Conversions and conversion rate

Google Ads Display Dashboard

See this dashboard example here.

8. Digital marketing dashboard

Get a global view of all your marketing efforts and see how they are influencing each other all in one view with this digital marketing dashboard.

It comes preset with the top KPIs, such as:

  • Bounce rate
  • Campaign performance (cost per click, conversion rate, click-through rate)
  • Channel performance by traffic source
  • Conversion rate
  • Goal completions
  • Performance by landing page

Digital Marketing Dashboard

See this dashboard example here.

Create your own marketing dashboard!

With these examples and KPIs, you’re all set to create your own marketing performance dashboard. May you be working in a marketing agency, as a freelance or for your own brand, marketing dashboards are crucial for you to track all your data sources in no time, get a good overview of how your strategies are performing, and adjust accordingly, so don’t wait, go ahead and create your own dashboard.