Low Cost Marketing Tips for Small Business


Selling and promoting goods and services can be a tedious task for small businesses. However, when times are difficult, it is important to brainstorm to find cheaper marketing strategies.

If you have a small business and you don’t have sufficient money to advertise your business to potential customers, you need to be smarter and adopt some low-cost tips that will help you market your business.

In this internet age, there are many options you can choose that are very targeted, plus you can use more traditional tactics, too.

It is vital to consider the following creative marketing ideas for your small business.

1. Email Marketing

This is a great way to promote your goods and services to potential customers. You can execute email list building campaigns get subscribers.

It’s widely accepted that about 2% of your website visitors will enter their email address if you ask for it, like using a popup. So even if you aren’t going to use ads to build your email list, you can still build an email list organically.

And, it’s a great idea to market to your existing customers. You already have a relationship with them so they are the perfect prospect for email marketing.

To add on, email can be used to enlighten customers about, new goods and services, upcoming events and strategy. Using emails is a much cheaper way to advertise your business to people.

2. Content Marketing

Creation and distribution of valuable and relevant content give you an opportunity to increase customer acquisition. This may involve creating e-books, podcasts, case studies, videos, white papers and many more. Use your strengths to your advantage and choose a medium for content marketing that you can excel in.

If you truly want this to work for your small business, you should ensure that you have a strategic content promotion plan. Having this will have a great impact on your business since it will attract traffic to your content hence increased customer acquisition.

3. Host Free Events

This is also referred to as a “MeetUp”. These casual events offer a good opportunity to develop and increase your user network. Furthermore, they boost your brand awareness and enhance service or product knowledge to your potential customers.

Free events have encouraged positive relationships with customers as well as enhance the visibility of a business globally and locally. They act as an opportunity for you to make new contacts and offer a chance to hand out business cards.

4. Leverage your Community

It is important to be aware of what is going on in your community when it comes to marketing efforts. This way, you will be able to sponsor local community activities, hence giving you a chance to know your ideal customers.

By knowing your ideal customers, you can search for opportunities to reach your customer and market your business goods or services.

5. Participating in Social Media Forums and Groups

With the existence of many forums and online groups like Facebook, Reddit, LinkedIn, Quora, and many more, engagement on these groups gives you a chance to develop and increase your online network with the potential customers.

Engaging in conversations on these online groups allows you to share your insights hence adding credibility and trust to your goods and services. This way, you will market your business in a cheap and convenient way.

6. Develop a Referral Program for your Customers

By developing a referral program for your customers, you are opening a door for new customers to your business. This can be done by offering existing customers a free month service or a free product if they refer new customers.

Ensure that your friends are telling their friends about your goods or services. Doing this is incredibly valuable to your business since it creates maximum awareness.

7. Networking

This is a very incredible way to increase your knowledge and learn from the success of others. It provides you opportunities like partnerships, asset sales, joint ventures, client leads and many more.

This allows you to get involved with opportunities that align with your business goals and raises your profile, hence, people will begin to recognize what your business offers.

8. Give a Speech

Participating in speaking engagements provides you with an opportunity to enlighten people about your services, goods and industry. Therefore, your brand will be known by potential customers.

You can give a speech at a local college class or even at a MeetUp to educate and create awareness of your goods and services to the people. This allows your goods and services to be known by new people.

9. Create Customers’ Case Studies

This is encouraging your happy customers to share their experiences of using your goods and services to their friends. These customers reviews can add value to your business and help you get more customers.

10. Exceed your Customers’ Expectations

Ensure that you provide quality goods and services to your customers at all time. Doing this will make your customers happy and satisfied with your goods and services. This way, it will attract more customers and build a good reputation for your business.

11. Offer Coupons

Coupons are also referred to as discounts. Offering coupons to your customers draws new customers to your business. It increases sales and improves your business reputations by encouraging customers.

12. Make Partnership for co-promotion

Team up with related but non-competing businesses to cross-promote together. Partnering with each other will expand your customer base by reaching new potential customers.

13. Build Relationships

Establishing strong and long-lasting relationships with your customers is vital to a small business. To establish a good relationship with your customer, make your communications always informative and helpful.

14. Use Promotional Business Cards

Using business cards ensures that many new people get to know your business. You can leave them everywhere and hand them to everyone you meet. You should ensure that the business cards offer a specific discount code to be used on your business.

15. Publicize your Uniqueness

You should look for something unusual about what you do and publicize it to the press. Try and send out press releases to a local radio station, newspaper, magazines, and TV stations. This way, it will reach a mass of people who may be potential customers.

16. Listen to your Customers

You should pay attention to your customers’ questions at all time. Doing this enables you to be aware of what your customers think about your services. Also, you should be in a position to answer their questions genuinely at all time.

17. Use Business Credit Cards

Using business credit cards in your small business can help you in facilitating staff spending and financing operations temporarily. A business credit score can net you a better interest rate and give you reward points.

They offer a convenient way to pay for goods and services and can also be used to monitor your business expenditures. You can approach credit card lenders to obtain credit cards for your small business in order to assist you in funding.

18. Offer Amazing Customer Service

Good customer service delights your customers and builds a good relationship. You should consider making your customers happy with the services offered at your business to ensure that they keep coming for more services.

In recap, these are some of the vital low-cost marketing tips that you should consider at all the time when interacting with your customers.

Disclaimer: All images are provided by author.

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Jolene Ejmont

All awesome and excellent points, some that we haven’t thought of before and can pop into action, thanks!


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