Using a content management system (CMS) makes it more efficient and quicker to create content for the web. Traditional CMS applications such as WordPress, Drupal and Joomla! have been sufficient in helping businesses build a presence on the web for several years. However, if your company is developing new channels or launching new products, a new type of CMS will probably work better and make it more efficient to create updates for your audience.
What Is a Headless CMS?
A headless CMS utilizes an API to distribute your content to all of your digital assets such as your website, CRM, email marketing and mobile app. Since it isn’t connected to a display or front end layer, it makes it much more efficient and quicker to update each asset.
Headless Versus Decoupled CMS
Analyzing a headless CMS shows that it is a subset of a decoupled CMS. Both of these deliver content from a database via an API and have a storage and content management backend. A decoupled CMS is proactive in delivering and presenting content, which differs from the headless version as it doesn’t have a presentation environment.
Content just sits there after it’s been created. The benefit of using this type of CMS is that it can quickly be delivered to systems and applications when it’s called upon by an API. With the development of the Internet of Things (IoT), this type of functionality is essential. It allows content to be pushed through any channel or device that’s connected to the internet.
Utilizing the headless version means you can publish the same content to a wearable device, app, website or other devices connected via IoT.
Why Is a Headless Version Needed in Business Today?
With the emergence of an omnichannel world, the use of a headless version is essential. Creating content and distributing it for a large enterprise isn’t just done for a website. With newsletters, apps and several other ways for an audience to consume content, trying to copy and paste content to multiple channels is an inefficient and frustrating nightmare.
Making the update to one of your products shouldn’t be this difficult. A headless version allows you to create updates to your content in a central location and push your changes out to your customers and potential customers more efficiently and quicker.
How Can It Help a Fast Growing Company?
When a fast-growing company is moving into new channels or developing new products or services, there may be multiple changes in the development process. Keeping an audience updated in this type of environment makes it crucial to utilize a headless version.
With the ability to quickly and efficiently deliver content to multiple channels such as voice-activated digital assistant, email marketing, mobile apps and websites, it can help boost productivity and make this process less burdensome.
What Are the Benefits of Using This Type of CMS?
The number one benefit is quick omnichannel content delivery. Using this CMS makes it faster and easier to deliver content to several different devices or channels.
Your content can be managed and deployed to any relevant touchpoint without having to be reformatted, copied or pasted. You’re given the ability to connect content to an almost infinite number of software systems and services.
Embracing the headless version will allow you to utilize a central platform when delivering digital content to different platforms and devices.
Growing a business and delivering content can present a significant challenge if you’re still using a CMS from the past decade. Moving to a streamlined CMS architecture will make it easier to control the content you’re sending to your audience.