How the Right Marketing Approach Can Help New Students When Considering Colleges


Universities and colleges can benefit from focusing their recruitment efforts based on what students really want from their higher education. With so many institutions to choose from, qualified students have to filter their options based on how a school can benefit them.

In a world running at an increasingly faster pace and full of technology, schools need to be able to anticipate and provide for the needs of a new generation. Although quality and affordability are still large considerations for students when choosing a college, there are several other things that they consider before making a final choice.

By monitoring higher education marketing trends, universities and colleges can focus their efforts and money on sparking interest in a broader range of students. More registration means more tuition dollars. These are some of the top areas that students who are busy studying for their ACT testing are considering when it comes to choosing their future college.


Not every student has a clear cut idea of what they want to do with their future. Attending college is the start of a career path, but students who are undecided want to end up at a school with a variety of program options.

It’s not enough anymore to offer the basic programs. Students are also interested in schools that offer higher degrees without the need for them to apply to a different institution.


For many students who dream of going to college, those dreams are dependant on funding. For families that are likely to struggle to pay the high costs of college, money is a big consideration. For most students, the cost of tuition, housing, and textbooks is the number one concern.

Payment plans, affordable on-campus housing and the availability of scholarship and grant programs are all things that students investigate when choosing a school.

Job Opportunities

It’s great to know that you will get a quality education from your college, but students are becoming more interested in the job opportunities they will have once they graduate. Measuring the possible level of success is one way that new students are making decisions about the college they attend. In many cases, students are compiling their work resumes while they are still on campus so the need for real-life learning and intern postings is a popular requirement.


The better reputation a college has, the more draw it will naturally hold for prospective students. The Ivy League schools hold a much higher standard of diploma than other schools even if the educational value is comparative. Students are much more likely to be drawn to a school that has a good reputation in the academic and professional worlds.


Students of today are looking for the whole package when it comes to their college experience. On-campus clubs, organizations, social opportunities, and sports have all become an important consideration for many students. Young freshmen wants to get everything they can out of their time at college so extracurricular schedules can be an important factor.

Flexible Schedules

Many students end up paying for their college education by working one or more jobs. This can make it very difficult to schedule their time around traditional class routines. Schools that offer a variety of classes both online and in-class can draw interest from students that are looking for some flexibility.


For colleges and universities to really excel in their recruiting efforts they need to understand what it is that the modern student is looking for. Quality classes and programs are not always enough to bring in the right amount of interest. By learning what is important to students, schools can focus their efforts on meeting more than just educational needs.