Thanks to the internet, reaching out to people is now easier than ever before. Businesses rely on it to reach people and promote their brands and products. And while some companies try to attract as many clients as they can, others focus on attracting the right type of client.
Here is the ugly truth. All of your marketing strategies will be in vain if you don’t focus on attracting your ideal clients. This might not seem easy at first, as you have to compete against many other companies that are already targeting the same group of people.
However, there are some marketing strategies you can use that will help you attract the right clients. These strategies are effective, low-cost, and easy to implement.
Developing profiles for your clients is an essential part of marketing. Nowadays, you need to have a deep understanding of who is buying your products or services.
Before you even start developing other marketing strategies, you need to do extensive research on your clients. If you do this, you will know how your ideal customer thinks, what they need, and how to provide them with products or services that will meet their needs.
Some of the things you should know about your clients are:
- Age and country of origin
- The attitude they have towards your industry
- Their likes and dislikes
- Characteristics all of your ideal clients share
- Their preferred method of shopping
When you have all of this information, it will be much easier to develop marketing strategies that will appeal to your ideal clients.
If you’ve profiled your customers and got a firm grasp on what their wants and needs are, it’s time for niche marketing. As the name would suggest, this type of marketing focuses on one specific niche and uses strategies that will attract ideal customers.
If you know your customers well enough, you can create targeted posts and ads that will fit a particular demographic. They could be specialized for a specific geographic region, age, gender, or interests. A number of other factors could also come into play.
With niche marketing, you will be able to capture your target market, minimize competition, and even reduce your market size. All you need to do is target your ideal clients.
One of the best ways to attract new customers is through email marketing. If you need proof of the effectiveness of email marketing, take a look at these actionable email marketing statistics.
The first step you need to take when you want to implement email marketing is to build an email list.
There are a few ways you can do this:
- Offer sign-up sheets for your list on your website with a good call-to-action.
- Encourage existing leads to invite new ones from their contact list.
- Grow your email list with social media.
Keep in mind that not everyone will be interested in signing up for your email list. In fact, most people probably won’t even consider this option at first. That’s why it’s not enough to have a good product or service unless you have something to offer to potential leads. And this is precisely why you should use lead magnets
A lead magnet is something you can offer to potential leads in exchange for their email address. They should be free and of some use to your subscribers.
These are some of the more common lead magnets:
- PDF checklists
- Coupons and special offers
You can choose the ideal lead magnet based on the type of clients you want to attract.
As of this moment, 5.13 billion people worldwide own a mobile device. Therefore, it’s obvious why SMS marketing is a great way of reaching clients all over the world.
This method offers instant communication with the client, as most of us always carry a mobile phone in our pockets. By using the right call-to-action, you can ensure that the right people will be intrigued by your message and want to become your clients.
Any business, no matter it’s size or marketing budget, can use this technique due to its low cost. If you choose a provider that offers quality SMS API services, you can send messages globally, reaching your ideal customers at an affordable price.
With this type of marketing, you can create engaging content which will interest your target audience and possibly invoke a call-to-action. With the use of videos, blog posts, and pictures, you can encourage your audience to buy your product or possibly share your content on social media.
You can effectively drive more business with quality content. Content marketing can help you promote your products, answer any questions a client might have, and show how your products would benefit them.
When you’re developing your content marketing strategy, it’s important to think about search engine optimization. A high-ranking position on Google is essential if you want your website to attract more visitors.
Some SEO strategies you can implement when creating content are:
- Valuable and concise copy
- Internal links to your pages
- Optimizing for on-page SEO
- Including relevant keywords throughout your content
Build a Presence on Social Media
Social media isn’t just a way for friends to talk to each other anymore. If used correctly, it can be an effective marketing tool. Social media marketing is a great way to promote your business and reach millions of people all over the world.
Around 3.2 billion people in the world have accounts on at least one social media platform. It’s safe to assume that your ideal clients are among these people, as this number accounts for 42% of the world’s population.
Here is how you can use social media to your advantage:
Create a profile on multiple platforms
Research the platforms which your ideal clients use. The platform you use should help you promote your brand using various forms of communication.
Attract the right type of subscribers
A large following on social media won’t account for anything if you’re followed by the wrong type of people. Focus on quality rather than quantity and make sure that only your ideal clients follow your pages.
People will have the ability to post reviews and comments on your pages. If you see someone had a negative experience, acknowledge them and offer to solve the issue as soon as possible. This will show you care about your clients, building loyalty and trust.
Contests and giveaways can be a great marketing strategy that benefits you and your clients. If a follower participates in the contest, likes, and shares your post, they will bring more followers to your page.
Display Customers’ Testimonials on Your Website
Testimonials from satisfied customers are a great marketing strategy for attracting new clients. In this case, they’re praising your products or services, essentially giving you free promotion. Unbiased comments can help establish credibility and prompt visitors to make a purchase themselves.
However, it’s not enough just to have any kind of testimonials on your website. If you want to attract new customers, your testimonials should be:
Eye-catching. Make sure your customers’ testimonials are obvious and eye-catching so visitors feel intrigued by them. You can do this by using images, attractive fonts, and bold colors.
Interesting. Nobody will read your testimonials if they’re boring. Use engaging copy or even videos with customers to ensure every visitor will read your testimonials.
Truthful. Avoid false testimonials at all costs. While they may help sell products in the beginning, they will hurt you in the long run, causing you to lose credibility and your customers’ trust.
Offering free items or services is one of the oldest marketing tricks and for a good reason. To put it simply, everybody loves free stuff. When you offer free promotional materials to your target audience, you can lure them to your business much easier than with any other marketing strategy.
Almost all companies can afford to give away free samples or even products from time to time. Try giving away a product of lower value when someone purchases a high-cost product. This will improve your customers’ perception of your company and brand.
Also, offer free product samples to customers that aren’t sure whether or not they want to buy a certain product. You can also have occasional two-for-one offers, free shipping, and non-obligation trials.
Another great customer acquisition strategy you could implement is setting up a referral program. Referrals are more likely to stay loyal to your company, which benefits them and you at the same time.
If you want to set up a referral program, identify your most loyal customers and provide them with a referral code which they can send to their friends and acquaintances.
If someone uses this code while signing up to your website, the referral will have certain benefits such as a discount or free product from you, while you gain new customers.
Attracting your ideal clients can be easy if you implement the right marketing strategies. All you need to do is learn how to use the internet to your advantage, and you can have as many clients as you want.
With the careful implementation of different marketing strategies, anything is possible. And don’t forget that knowing your clients and their needs is of huge importance. If you follow these few simple instructions, success is guaranteed.
Igor is a content marketing expert with a proven track record of helping businesses by adding value to their brands, developing content marketing strategies, as well as educating and connecting with their audiences on a personal level.
In his spare time, he plays guitar, produces electronic music, does yoga, learns how to ski, and (with more or less success) tries to get in touch with his inner child.