8 Ways to Make Marketing Automation More Intelligent


Marketing automation and everything that comes with it is recreating the industry. It is leading to marketing which is more effective and more productive. At the same time, there is a lot more scope for automation.

After all, the more automated your marketing is, the less work you have to spend on those parts of it. That, in turn, leaves you a lot more time for other things – like finding more effective ways to market!

Get content ideas

Okay, you can’t automate every part of content procurement, but you can automate a lot of it. After all, what you generally look for follows certain patterns and a system can figure those out pretty quickly.

A good example of software that can do that is Curata. This will help categorize the most popular and interesting content for your audience. In this way, you’ll have a list of ideas that you can look at. This will significantly cut the brainstorming time and the internet searching that you’re going to have to do.

Content creation

Then there’s the art of writing content. But is it really an art? Isn’t a great deal of it really rinsing and repeating the same kind of stuff? You can use such great tools as Correctica, Hemingway App and Grammarly to find problem areas, repeat words and grammar mistakes in a fraction of the time that you otherwise would.

Content personalization

Personalization is the key to getting people to open things like newsletters and stick around on your web page. For that reason, it helps if you can do it and do it right.

For that reason, you need the right tools to make sure that you are addressing the right buyer person and getting them excited. There are a lot of tools that you can use toward that end, but one of our favorites has to be CaliberMind. It analyzes language and gives you data-driven buyer personas, so that you target your ads and your content correctly and gives you ideas as to what would help generate leads for your business.

Ad copy

Similarly, you can use different platforms like Facebook to help you actually create some of your ad copy, so that you don’t have to do it all yourself. For example, Facebook can already give you ideas as to what kind of ads you should run and what they should look like.

That’s only going to get more advanced in the months and the years to come. So make sure you pay close attention to what the possibilities are. Sure, you will probably still need a human being to take a look to make sure it hasn’t screwed anything up, but it will certainly help that instead of having to write everything from the get go, you can instead edit what is already there.

Ad management

Even better, you can now let the machine manage your ads as well. Again, Facebook is leading the way here, with it able to generate an audience based on the audience that has recently engaged with your site or your facebook page and based on that generating a further audience of people that they believe will be interested in what you’ve got to say (and sell).

Knowing what content will do well

Based on previous data, you can now have programs figure out what kind of content and even what kind colors people will like. What program do you need for that? Cortex is probably the best, though there are certainly other choices that you can consider.

Also helps to figure out what is the best time of day to publish content, so that you don’t spend your marketing efforts shouting down a well where nobody will hear you.

Doing the whole social media update thing

It is time consuming hitting up all the different platforms and publishing stuff there. You really want to automate that as much as possible. Fortunately, that’s easy to do now as well. Hubspot, for example, can now do a lot of those things for you.

For example, it can pull the title of the article, the mentions that are involved and all that kind of jazz so that you don’t need to.

What’s also great is the function that you can upload spreadsheets with all the data and publishing information, so that you can be done with it in the blink of an eye instead of having to go through every single one of these things by hand.

Analyze your analytics

You’re spending too much time on Google analytics? Well, you don’t need to. You can now get most of that automated. Just use PaveAI. This will go through your analytics for you and let you know where you’re rocking and where you’re not. It will analyze a stunning 16 million different possibilities and combinations for you, so that instead of the wet finger work that you’re probably engaging in, it will give you some real insights that are data driven and meaningful.

What’s more, it will then generate that into a data report for you automatically, so that you don’t have to do all that.

Last words

And really, that’s just the tip of the iceberg. There are a lot of options and opportunities out there to automate the process that is your marketing effort. This will make it far easier to do the things that are interesting and fun (and to do so with a smaller team). Yes, this software thing can be expensive, but it doesn’t have sick days, generates the material when you need it and is accessible wherever you might be.

In this way, a one man marketing team that is fully automated can actually compete with whole groups of people who are doing things the old fashioned way. Plus, it will just be so much more fun when you don’t have to worry about all that boring stuff.

Author Bio

Ashley Kornee is a blogger and freelance writer. She always tries to write about ordinary things in a creative way. She is now working on OKdissertations.com. You can find her on Facebook and Twitter.