Marketing

It seems like only yesterday that we were all discussing how brands could capture the attention of millennial consumers. And suddenly, just like that, millennials are pushing 30 and there’s a whole new generation with their own income, their own tastes and their own needs. A marketer’s work is never done! We’ll take a dive … [Read More…] How Your Brand Can Capture Generation Z

Marketing

As the owner of a small business, you will already know how important it is to market your brand and services effectively. In today’s highly competitive world of business, it has become imperative to think outside the box when it comes to your marketing, as this can help you to compete far more effectively. One … [Read More…] Finding the Best Suited Marketing Agency for Your Small Business

Marketing

The digital revolution is fueled by advertising. For centuries, we’ve been able to read tens of pages of high quality newspaper content for a miniscule price, simply because of advertising. Even today, billions of hours of entertaining and educating content is free on YouTube, only because of advertising. Suffice to say that advertising is the … [Read More…] Technology and Customer Experiences Define the Future of Mobile Advertising

Marketing

Pitching to the press is no easy task. Every day, journalists receive thousands of emails from public relations professionals who are pitching their clients’ ideas; sometimes hundreds of mass pitches are sent to unsuspecting journalists from just one person in a given day. With such a high quantity of pitches, it is really easy to … [Read More…] 7 Silly Mistakes to Stop Making in Your PR Pitches

Marketing

Images on a website are great sources of attracting visitors to the website. In order to minimize the bounce rate and to maintain substantial traffic flow, images play a crucial role in getting users engaged. Images are the real essence of driving the attention of many whether you are running a personal blog or setting … [Read More…] 9 Ways to Optimize Images Effectively For Better Loading Time

Marketing

Creative writing is one thing and making it reach the right segment of people is a whole another thing. It seems like jotting a few words down is easy as fishing in a barrel. But, the truth is, there is a lot of things going in the background. Choose the trending topic, create an attention-grabbing … [Read More…] Top 10 Content Marketing Apps To Increase Your Blog Traffic