Local SEO is an essential element to local business success. Local search tactics can help your customers find you, and is absolutely vital for businesses in competitive industries, such as legal, medical, food and beverage, and more.
In fact, “85%-95% of consumer engagement for brands now happens through location assets, like local pages and listings,” according to Robert Blatt, CEO of MomentFeed.
That’s a pretty clear call to action for businesses to start leveraging local SEO tactics to boost customer conversions. The following locale SEO tactics can help with this. Let’s take a deeper look.
1. Utilize Local-Minded Online Platforms
Consumer behavior has changed over the past few years. Customers no longer trust marketing messages from brands. Consumers are now making buying decisions based on recommendations from friends, family, influencers, and the ratings and reviews they find online.
This is not bad news for local businesses, since they can utilize online listings and review sites to gain buyer trust. For instance, you can list your local business on Yelp and gather a number of positive reviews and ratings from customers.
“Yelp has 132 million visitors every month,” Leigh Held of Entrepreneur said. “According to Nielsen, four out of five users visit the site when they want to spend money. There is a ton of money to be made and lost on Yelp.”
Other online review sites and listings to utilize are:
- Yahoo Local
- Angie’s List
- Yellow Pages
- White Pages
2. Get Listed On Google My Business
If your local business is not listed on Google My Business, it simply doesn’t exist online. Your businesses name, address, phone number, location, URL, and more are all listed on Google My Business.
You have most likely used Google My Business when searching for local vendors for your business. These were the results that appeared after entering search terms like, “printing near me.” Then a number of businesses pop up on Google Maps as well.
There are, however, a few Google guidelines to follow. Yes, you want to capitalize on local keywords to get a higher degree of online visibility, but you can’t do it using spammy local SEO tactics. For example, the domain name you list on Google My Business can have ranking power.
This is a very important local SEO tactic if you’re currently developing your business and site. Knowing how to choose a domain name that is optimized for local search rankings is one local SEO tactic that can catalyze growth and success. For instance, denverinjurylawyer.com could be a powerful domain name if you’re an injury lawyer in Denver.
3. Leverage Schema Markup
Schema markup can have a big impact for your business, making it a must do local SEO tactic. What is schema markup? It is a bit less complicated than it sounds, being simply code you implement into your HTML.
Essentially, schema markup helps Google understand your website’s content better, including name, location, phone number, etc., providing the information to improve searcher’s intent. This can boost your site’s rankings and increase CTR.
According to Neil Patel, “When a website has schema markup in place, users can see in the SERPs what a website is all about, where they are, what they do, how much stuff costs, plus plenty of other stuff. Some people have taken to calling schema markup your virtual business card.”
4. Make Your Website Local
Another effective local SEO tactic is to make your website highly localized. This may seem like commonsense, but many site owners overlook this when doing basic optimization tweaks.
You can make your entire site local by integrating local keywords (city, zip code, state, etc.) into URLs, H1 and H2 tags, meta-descriptions, footer, and content. This helps Google understand your location better, thus providing your site to searchers over the competitors that don’t use this tactic.
5. Build A Robust Local Link Portfolio
It is no secret that link building is a powerful ranking factor. If you’re a local business, it is ideal to have as many local natural and relevant links pointing to your website as possible. This creates a link web on the local search level and validates your location for Google.
How do you do this? Link building can be challenging, but if you have a reputable local business, it can be slightly easier. For example, connect with businesses in your community that are relevant and set up an affiliate program.
A business that is relevant to yours can have a link on their site or in one of their blogs that points to your website. If you get a customer clicks through from that link to your site and makes a purchase, you’ll kick back a percentage of the sale to the referring site.
You can also get listed on local government sites, like city hall, as well as a sponsor for local events, like 5k runs. Local link building can be easily accomplished with a bit of time and creativity.
Local SEO Wrap Up . . .
There are a number of local SEO tactics you can implement for local business growth and success. If you want to outrank your competitors, take a few tactics of the above, or all of them, and start growing your customer base today. What is your most profitable local search tactic?
Image Credit –
Photo by Boris Stefanik on Unsplash