If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, local competition has been heating up fiercely. So, if you are on the lookout for a way to target the customers of your area, you should start focusing on your local search rankings. The best possible way to improve the presence of your business locally is getting your site listed on popular business directories such as Hotfrog, Yelp, Foursquare, Angie’s List, Yellowbook, CitySquares, Google My Business listing, Bing Places for Business page and many more. These business listing sites are featured prominently in local search engine result pages (SERPs) on major search engines and serve your end goal of attracting users’ attention and bringing in more new customers.
You’ll be surprised to know that around 73% of online activity is related to local searches. Around millions of customers use local search daily to find the local businesses in their area. And, what’s better than optimizing your local business listing to increase the possibility of your business getting found by these potential customers through Local SEO. Don’t you think so? So, what are you waiting for? Seek the help of a professional Local SEO company today to improve the presence your business locally.
Featured Image & Infographic credit: Impressicodigital.com
Atul Kumar is a Growth Hacker and a Digital Marketing Enthusiast who believes that learning never stops in this ever evolving domain. He likes to share his knowledge and learn form others. He is a lateral-thinking digital marketing expert holding more than 8 years of experience. In a nutshell, he is a complete internet geek by heart.