A website is a must-have for businesses in today’s digital world because it’s one of the top ways to reach your target audience. Consumers can quickly turn to their smartphones and use search engines to look for a particular product or service. Making your domain rank at the top of search engine results for relevant keywords can help boost your site’s conversion rates.
What is Link Building?
You should know that Google, which is the top search engine nowadays, uses hyperlinks to discover new web pages and add them to their index. More than that, links are used to determine the relevance of a page to a particular search query.
Specifically, Google looks at your site’s backlinks, which are the number of websites that point back to your content. The search engine views these backlinks as a vote of confidence in your content. This is where link building comes in.
Link building is a digital marketing strategy that involves acquiring hyperlinks from other websites to direct web users to your domain. This can be done primarily by reaching out to sites in your niche and asking if they can publish your links. Another common strategy is guest posting, where you can contribute content to other websites and include your hyperlink.
Links play a significant role in your site’s ranking on Google. Its Penguin update, which was initially rolled out in 2012, is continually being refined to ensure that websites with high-quality backlinks get the top spots in the search engine results pages (SERPs), while those that employ black-hat tactics to manipulate their rankings are penalized.
Link Building’s Contribution To Your Website’s Success
If you haven’t started a link building campaign for your website, you should begin planning your strategy now. Otherwise, you’ll be missing out on customers and, ultimately, sales.
Here are the reasons why you should have a link building strategy:
1. Reach Your Target Audience
The primary benefit of link building is that your target audience can stumble upon your website on search engines or through other web resources. For instance, if you sell kitchenware, you want your products and services to be visible to people who are looking for pots and pans.
Link building allows you to do that by showing your brand to these potential customers. Remember, having quality backlinks can help you rank high in the SERPs. Another way is to be promoted on prospects’ favorite and trusted blogs.
You can even analyze your competitor’s backlinks to see which websites are linking back to them. This process can give you more ideas on how to go about your link building strategy.
2. Introduce Your Brand to New Customers
Aside from reaching your intended audience, link building also allows you to gain a new set of customers. Going back to the example of selling kitchenware, the first potential customers that come to mind may be chefs and housewives. However, with link building, you can expand your horizons and showcase your merchandise to other prospects whom you may not even have considered, such as single young adults.
3. Boost Your Brand Authority
Another benefit of link building is that it can boost the credibility of your website as a top resource for a subject or topic. On the search engine bots’ side, getting many high-quality backlinks serve to increase your website’s authority in a particular niche. Remember, incoming links are deemed as a vote of confidence in your published content.
Google considers the number of backlinks and their quality as well as relevancy. Of course, the quality of your content is also evaluated because the search engine aims to deliver useful information and make it accessible to web users.
For human buyers, link building can help boost their perception and trust in your brand. If they see that their favorite blogs are promoting your products and services, it’s highly likely that they’ll give your merchandise a try. Plus, if they enjoy your product or service, they’ll end up becoming loyal customers as well.
4. Hasten Search Engine Indexing of Your Pages
As mentioned above, search engine bots use links to crawl through millions of web pages in seconds. This process helps them determine which ones to include in their index.
With link building, you increase the chances that your web pages will be added to their database. Indexed pages are deemed by search engine bots to be relevant for particular search queries and can be delivered to the user instantaneously.
Link building is a valuable digital marketing strategy because it helps your website rank high in the SERPs. This makes it easier to reach your target audience. Moreover, having other sites link back to your domain can also introduce new potential clients to your brand.
The process can boost your website’s authority by being a top web resource for a particular subject as well. Lastly, link building can hasten the indexing of your web pages so that search engines can deliver your content to web users when they need it.