It’s almost comical how many of the same mistakes companies tend to make when it comes to link-building. To get traffic on your website, you need a decent search engine ranking. To achieve this, you need an assortment of quality external links, quality content, and many other things. A lot of marketers are spending countless hours making the same old mistakes and having their rankings fall.
Let’s explore some of these, so that your business stays safe:
1. Disregarding Link-Building
While many link-building tactics that don’t work, the worst thing you can do is ignore it altogether. Even Google itself has attested that sometimes links are even more important than the content on the page itself. Even though some people claim that excellent content and a well-optimized page will get attention, that is entirely inaccurate.
Rather than assuming your site is so good it can rank without links, keep in mind that you can’t get any outbound links if the people who would link to your content can’t find it. To escape this vicious circle, you’ve got to start link-building as soon as possible.
2. You Pitch To The Wrong Sites
The relevance of the sites you pitch to is extremely important. If you pitch to those sites that aren’t related to yours, you’ll find that they do little for your rankings, even if you get a bunch of links. While in the past, all links counted for your ranking, Google holds the relevance of the linking site in high regard.
To solve this, always look for sites that are close to your niche when building links.
3. Only Looking At Authority Sites
Lots of businesses only pitch to sites that have a high domain authority (DA) score. Domain Authority is a metric that determines how likely a site is to rank on Google. The higher this ranking is, the more likely the content is to rank.
While it seems like it makes sense to only focus on these, that’s a bad idea. This is because high domain authority links are very difficult to get. In terms of SEO, quantity is also important. Because of this, as a new business, your time will often be better spent on medium domain authority links than high ones.
4. Paying Little Attention To Guest Posting Opportunities
Guest posts are a great way to build quality links. This is because you’re able to put your quality content onto another site. But just because you can publish a guest post on a website, it doesn’t mean it’s a good idea. This applies even to cases where the publication of your guest post is certain.
This is because, again, the relevance and quality of the sites matter. This is why so many businesses have been looking at guest post services so that they don’t have to vet the sites themselves.
5. Using Bad Anchor Text
The anchor text is the words that you attach your link to. An example of a good anchor text is attaching your content creation page to the words “Content Creation.” On the other hand, if you use bad anchor text, you’re missing out on valuable keyword ranking opportunities. The anchor text is there to help Google understand the relevance of your page. Always try to use anchor text that both fits in the sentence and is relevant to your company.
6. Using The Wrong Pages To Build Links
An important part of link-building is finding potential partners to work with. By pitching your link to pages that aren’t relevant to your niche, you aren’t making a good case for yourself. You’ll sometimes get more long-term value by linking to a blog page than a commercial one.
Don’t just focus on the big-name sites, having a network of smaller sites linking to you can be just as beneficial to your ranking.
7. Avoiding Personalization In Your Outreach
Most website owners make an email template and send it to every business they would like to cooperate with. Basing your outreach on this is a horrible idea. This is because website owners can tell a template from a mile away, and it makes you look spammy and dishonest.
Instead of that, make an effective email template, then personalize it for all of the webmasters you’d like to work with. Try to put at least a sentence or two that mention them specifically.
While link-building can often seem like a daunting task, sometimes it’s simply enough to not make the same mistakes everyone else is. As long as you’re diligent and keep working hard on it, you’re bound to see results eventually.
Always keep in mind that link-building is a kind of marketing. This means that no matter what you do, you always need to be providing value. Your content needs to be valuable and worthy of being linked to.