Think about your own Facebook page. How much time did you spend writing your “About” section? Do you carefully edit your photos and posts? Do you respond to every comment? Does the page give viewers a chance to get a glimpse of the real you?
If you’re like most people, the answer is probably, “Maybe?”. Some of us do spend a lot of time crafting our personal social media presence. But some of us don’t.
If you’re a business, taking the former latter approach – a slap-and-dash setup and quick fill-in-the-blank session – can have a significant negative impact on your brand and your customer loyalty, as well as on future clients. Taking the time to create a Facebook page that’s a meaningful, integral part of your business communication efforts is not only worth it – it’s essential. You must also understand what you’re posting and why: Too many posts, or posts that aren’t worth it for readers lead to lots of unlikes.
How, then, do you go about making your Facebook page for your business better? For starters – consider the About page, Profile Photo, and Cover Photo. Both should work with the format, be easily recognizable, and represent your company. All those descriptions matter, too: Fill them out with no mistakes, in language that is professional and approachable.
One of the great things about Facebook is that it makes it easy to try to get viewers to do something with call to actions. Use those buttons when you can. Let customers know when big things happen to you by keeping milestones up to date. In addition, apps and visual content that’s relevant to your client base are useful tools in helping to upgrade your Facebook page. Don’t ignore variety, and don’t let important posts get lost – bring them to the top of your page. Finally, use Facebook’s tools to gauge content and engagement, as well as to monitor comments.
Follow the steps in this graphic to a better Facebook that works for you.
Infographic by Quill