Once a customer has agreed to become a part of your email subscription list, you probably have all sorts of data about who they are. Even how they subscribe – through a confirmation process, for example – can tell you a little bit about them. So how do you use psychology to get them to read and participate with your emails?
For starters, it pays to invest in software that does a little of the work for you. That may include creating sub-sets of emails based on personality characteristics. And the more you learn about your email subscribers, the more data you can put to use to individualize everything from email timing to subject line.
Want to learn more about the psychology of effective email communication? Try the suggestions in this graphic.