Internet users spend an average of 135 minutes per day on social media. Thence, marketers have shifted their major part of marketing strategy on social media platforms. However, Influencer marketing has become one of the most effective ways to make your brand popular among the massive audience.
Celebrities are considered to live in a glamorized world. Hence, people are not able to relate themselves with the endorsements done by them. On the other hand, social media influencers are popular in a particular circle thereby earning credibility in a similar subject.
If your niche matches their area of interest, people will certainly believe in your brand too through their word-of-mouth. So, if you have chosen the right influencer marketing platform, it can do wonders for your business.
Are you still dubious about your decision on whether to add influencer marketing strategy into your marketing plan?
Here is a list of reasons which will make you consider this tactic above all your other marketing strategies:
Increase Your Organic Reach
Influencers create daily engagement with their followers. This means they have become a part of their follower’s life. Meanwhile, if they advertise your brand or mention your product, it is more likely that the audience will start trusting your business. At some point, it doesn’t even feel like an advertising rather it becomes more of an experience sharing communication. Hence, you get more organic reach.
The Influencer is like your PR person who builds your brand image as per the expectations of your business as well as the audience. Moreover, it is effective as the influencer knows what their audience like and want thereby make the plan of action accordingly to influence them.
Competitors are Already Using This Tactic
Your competitors are already leveraging from the social media influencer marketing tactic. According to a Bloglovin survey, in 2017 63% of marketers have increased their budget on influencer marketing. From this, you can conclude that many businesses are reaping the benefits from this type of marketing. So, to stay ahead of the game, you should start doing it today with more intense research. Moreover, whilst established businesses have already learned the effectiveness of it, the new brands are adding to this method every day.
Able to Tap Your Target Audience More Effectively
Targeting specific demographics for your business can help you save time and money. Also, through finding the right influencer for your brand or product, you can achieve a high conversion rate. By doing influencer marketing on Instagram, Facebook, and Twitter you can reach to a wider audience. These influencer marketing platforms have become not only a way to easy approach to brands but also the guide to product decision and purchase.
Do you know that 74% of consumers make their purchasing decision by relying on social media? Hence, you can make your influencers do the job of influencing their followers to incline more towards your brand.
People Admire Their Favorite Influencer
Influencers have their own fan following which they have created over time by nurturing and understanding them. They try to form their content as per their interests and needs. However, they know better what works for their audience. Due to this, their followers look up to them and also trust and follow their lead. The followers are always interested in what they do and how they do. By connecting your brand with the influencer, you gain the trust of their audience in your company. Hence, the influencer’s voice is enough to urge the audience to try your products or services.
Advertising Seems More Real and Authentic
Nowadays, the circumstances are such that only 4% of consumers trust in other types of marketing like TV commercials. Moreover, posting ads on other publishers’ site is declining rapidly as 26% of desktop users and 15% of mobile consumers are using blockers to remove these ads. So, even if you have a great offer or banner, people are more likely to block or ignore it. On the other hand, the users spend the time to listen to their favorite influencer. Therefore, investing your money on influencer marketing is a smart choice as the audience is receiving your brand message from someone they already trust.
Improve Your SEO Ranking
Influencer marketing strategy doesn’t mean only posting and sharing your products’ pictures. Influencer marketing can do wonders for your SEO ranking. For that, you can pay or contribute influencers to mention your brand in their blog thereby generating relevant and natural backlinks to your website. As a result, your Google search ranking will improve.
Moreover, influencers can help you to learn the keywords that are currently used in interaction with their followers. Also, these individuals create unique content which is captivating and shareable. They also constantly engage with their audience providing higher traffic to your site.
Boost Your Social Media ROI
Influencer provides tried and tested content as they know their followers. Hence, it brings a better conversion rate as compared to your other types of marketing strategy. Also, more conversion leads to higher revenue.
Do you want to know how much higher?
According to a case study by Nielsen and TapInfluence, if done in the right way social media influencer marketing can boost 11 times greater ROI compared to other digital campaigns. In addition to this, a different study shows that every $1 spend on influencer marketing earns $6.50 in return.
Now, you know why you need to make your influencer marketing game strong. Besides, it doesn’t matter in what industry you work in to take advantage of popular influencer marketing platforms. Moreover, due to the personal touch of the influencer, the people are able to relate more to the endorsements done by the influencer. Make sure before stepping into this strategy, you do an extensive study to find the influencer that perfectly fits for your brand. Choose one who works into your niche, has a good number of reach, can add more value to your brand, strong following, similar content, etc.
Lyuthar Jacobs is working as a blog editor at www.dealslands.co.uk. He is a type of geek who loves to write Marketing, Money Saving, and Finance. He loves to share his knowledge and experience with his friends and colleagues.