An E-commerce website is crucial for running an online business, and hence it is of uttermost importance to have a design that can turn your visitors into customers. In ideal situations, your site must make the purchase process quick and stress-free. It needs to possess everything for getting fruitful transactions.
An unoptimized website is the sure-shot road of business loss. But no worries! Today we are here to give you the most important design features for your website. Implement them right away and rise the ladder. Also, if needed, hire a top web development company for performing the job for you.
We have listed some of the essential pointers an online business must adhere to for getting a traffic generating and a high ranking E-commerce website. To unravel the secret of success and give an edge to your E-commerce site, Scroll Down!
Key Features of an E-commerce Website
1. Shopping Cart
One of the most essential elements of an E-commerce website is its Shopping cart. It is a place where your customer stores their items for checking out. In addition to the information display, your shopping cart represents your company brand which makes it as important as the rest of your site.
Your shopping cart must be simple, yet creative. It should include all the components that a customer may require including the ability to change quantities, add shipping addresses, payment options, and other prominent checkout buttons. A shopping cart must be flexible i.e., it should allow both the registered and guest user to checkout. The guest user shouldn’t be required to sign up on the site, which in return makes the process of signing out faster.
Payment options are also critical for any shopping cart. Don’t ever limit the customers to one or two payment gateways. Include as many options as feasible; more payment methods imply higher ROI.
2. Ease of Navigation
Ease of navigation is important to any site, but it’s very much critical for an E-commerce application. The core motive behind an E-commerce site is the ability to sell products, and hence the product must be placed in such a manner that the shopper can locate it easily. Navigation is not so easy task and most of the E-commerce platforms tend to lose their customers owing to the same. Every effort in this direction must be put with the user’s mindset. What might make sense to the designer may not do justice to the shopper’s choice!
When it comes to large sites, designers have to be extra careful as with a large number of products, navigation becomes strenuous. Put menus and product categories at a suitable place and make sure that the items are properly segregated and named. Also, ensure that each page provides a way to the home page in addition to the contact us page for a better user experience. User experience is what retains a user and makes them coming back visiting the shopping site.
3. Simple yet unique Design
The first impression does become last, in certain cases and, an e-commerce site is no different. E-commerce website designing is risky at times because you may end up having a similar design to that of competitors due to the market analysis phase. Your site is your representative and one needs to showcase the touch of uniqueness. Though creativity never demands you to mess up with the fundamentals. Usually, minimalist applications are rated as more visually appealing than the ones full of bells and buttons.
For instance, consider Google. The site has nothing but a plain search bar with a lot of white space. This simplicity not only makes Google a trustworthy platform but is the highest used search engine platform.
Give your site a touch of your brand with a classy yet simplistic design. Remove all the unnecessary information, distracting links, videos or images and give it a professional outlook.
The era is of mobile, and these devices are so much part of our usual lives that having a mobile-friendly site is no longer an option but a vitality. In 2016 alone, global sales (in E-retail) amounted to 2.8 trillion U.S. dollars and surveys projects growth of up to 4.8 trillion U.S. dollars by 2021. The figures are a clear indicator of mobile-friendly sites. Replatforming your sites for mobile devices will fetch you more traffic which in return can lead up to high revenue. Also, mobile compatibility is a crucial factor in the recent Google’s SEO algorithms.
The finest E-commerce sites ensure that the mobile view of a site is responsive and appropriately accommodated as per the device. Also, the size, loading time and APIs building are essentials for mobile-friendliness.
5. Platform Security
One of the most important features of an application is its data security. It is vital to ensure that critical data such as debit/card information is appropriately saved. The passwords for such data are hashed and not saved in a readable manner. Also, all the pages of the website should be secured with the help of an SSL certificate.
This certificated infuses confidence in your customers and give them the confirmation of data security. Customer satisfaction is of the prior most importance and customer are only satisfied with a secured website. Hence, pay extra emphasis on this feature as it proves to be an ice-breaker in numerous situations.
So here we are, at the end of the read- “The top 5 essential features for an E-commerce website”. An E-commerce site is the maker and breaker of your online company. And the design of this application proves to be the fate of your organization. In this article, we have talked in detail about the essential pointers. But if you find something amiss, do let us know in the comment box below. We are open to suggestions. Happy Designing!