I believe…scrap that…I know that if I was to ask how you boost your eCommerce sales back in 2010 you would come up with a list of tips and hacks that even Gearbest would want to steal.
You know, buyer personas, great design, tracking leads and the good ol’ Facebook ads were the champions a few years ago.
But, newsflash, this is 2019 and a lot of water has flown under the marketing bridge since then.
While we still apply all the above strategies to our marketing plan, there are also a few powerful new kids on the block that take the game to the next level.
And since my sixth sense is telling me that you want to be with the winners, buckle up because we are about to take a ride on the 2019 side of eCommerce.
Last stop: your thriving eStore!
1. Personalized Email Marketing
Of course, you’re doing email marketing. But, are you doing it right?
Long gone are the days where your email was perfect for all customers. Modern marketing is all about personalization that makes your readers feel like you crafted this email especially for them.
You should always think of your customers as individuals with different needs and tastes that are only satisfied with the best offer.
So, go the extra mile and segment your list into various categories, depending on their age, gender, purchase history, etc this feature can be found in many email marketing software some notable mentions are Moosend and MailChimp.
And create your emails accordingly.
Gaining the reputation of a sender with highly relevant and tailor-made content will make you stand out from the competition, strengthen the customer experience and increase the chances of your email to be opened and clicked on every single time.
2. Interactive Product Visualization
Bridge the gap between your eShop and a physical store by offering a complete customer experience with enhanced visuals.
Forget simple product images! What you need today is a much more realistic representation of your product with the help of parallax design, 360 view, real-time customization, 3D and more.
Bellroy makes great use of interactive product visualization on the Slim Your Wallet page by creating a vertical slider that shows the difference between a regular wallet and their wallet.
Promoting your products in a more interactive and creative way helps your customers fully understand them and increases the chances of your visitors placing an order.
3. Personalized Shopping Experience
Not to be Miss Repetition here, but, you know, personalization is KEY!
And it’s not only your email marketing that needs it. It is also your website.
According to a 2018 research conducted by Retail Industry Leaders Association, 63% of consumers are interested in personalized recommendation, while the majority of them are willing to share their data in exchange benefits such as automatic credits for coupons and loyalty points (64% of those surveyed), access to exclusive deals (60%), the ability to gain points and rewards (56%) or special offers for items that interest them (53%).
By personalized shopping, you can offer relevant offers, sales and product recommendations based on your customer’s previous purchases to create a unique customer journey and make your customers feel special.
To accomplish that you can tap into email marketing, raise awareness of your different channels, collect consumer data and use location-based media.
4. Voice Search
Pop quiz: how will the online search look like in 1 year from today?
In case you can’t make a guess, let me just tell you that, according to ComScore half of all online searches will be voice searches by 2020.
Voice search helps customers explore the internet and purchase something by only using voice commands.
And with the rising voice search revolution, it’s vital to use it in your estore. Now. All your customers need is a mobile device, a smart speaker or a virtual assistant like Amazon Echo or Google Home.
And all you need is to optimize your SEO strategy accordingly.
So don’t hold back. Embrace voice search and get ready to capture new voice traffic and beat the competitors!
Although for your overall SEO endeavors investing in an SEO Audit tool like Ahrefs, Nightwatch.ioand/or Moz. Will help you conquer Google’s Rankings!
5. Leverage Instagram
Instagram today counts more than 500 million daily active users. Wow, right? That said, it’s no wonder that Instagram is one of the most effective marketing tools now.
With its growing popularity, a business can bring real revenue and reach its target market with just a small budget.
High-quality, attractive images, easy access, and a wide audience join their forces to give you the best results.
Showcase your customers by posting their reviews, go crazy with hashtags, collaborate with influencers, run giveaways and use Instagram advertising to make the most of this effective and profitable marketing tool of our era.
Are you looking to upgrade your estore’s customer service experience?
Don’t worry, you don’t have to hire more staff. All you need is a chatbot! Which you can easily integrate it to your Facebook page for example.
A chatbot is a marketing automation software that mimics human communication, verbal and written.
And you can choose between the 2 kinds of chatbots: the ordinary or the intelligent one, powered by artificial intelligence.
This phenomenal tool can help you manage several conversations at the same time without breaking the bank, either by answering premade or real questions. Or both!
Bring life into your business, create a unique experience for your customers by offering them quick solutions to their problems and engage with your customers, all with the magic of chatbots!
7. Create Videos
In case you were wondering, the answer is yes, video works. If you want to take your eCommerce business to the next level you must incorporate video into your marketing mix.
Because video helps people better understand your product and offer further important information, while also having the ability to tell a story. And we all love stories, don’t we?
Quick, shareable and clickable, video captivates users and can be created with minimum budget, just by using your smartphone. And there are many ways you can use it for your online business such as:
- Demonstrating a product’s capabilities
- Helping visitors select a product
- Instructing visitors
Still not sure? According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. That should do it for you!
8. 4 Mistakes To Avoid
1. Choosing The Wrong Platform
It’s a jungle out there.
Dozens of eCommerce platforms for you to choose, so what’s it gonna be for your business?
Creating a checklist is the first step towards the right decision:
- What’s your budget?
- How do you want your customer to pay?
- What are the integrations and plugins offered?
- Does the platform provide 24/7 support?
- Does the platform support HTTPS/SSL for a safe checkout?
2. Complexing The Checkout Process
The complicated checkout process is amongst the most common reasons for cart abandonment.
So it’s your duty to make it as simple as possible.
A few ways to do this is by creating a clear checkout page, reduce form fields and show your customer the checkout flow in order to reduce frustration and make them feel safe.
3. Lacking Of Shipping Options
Shipping can be a serious “make or break” point for a customer’s purchase journey. So, to avoid losing customers, you should consider adding a variety of shipping options to keep them happy.
It’s not only free shipping that counts. In many occasion, fast shipping is the desideratum, so take the time to explore what different shippers offer.
4. Offering Insufficient Product Description
Admit it. Sometimes you buy things you don’t exactly need. But for some reason, you think you can’t live without them. They are simply irresistible. Been there, done that.
And what I’ve come to realize is that it’s the description that does the trick.
In fact, according to a 2017 report by Salsify, 87% of shoppers rate product content extremely important when deciding to buy.
A good product description allures customers helps your SEO and helps you build your brand.
For product descriptions that sell make sure you know your target audience, emphasize the product benefits and don’t forget to use strong words that sell, such as “sensational”, “daring” or “mind-blowing”.
Over To You
Competition in eCommerce is fierce. And with marketing strategies continually evolving you must keep following the trends in order to always be one step ahead of the game.
Be creative and bold, know your audience well and invest time and effort to improve your eCommerce experience and increase your sales. Success is awaiting!