Getting massive website traffic and ranking higher on search engine result pages is the top priority for many ecommerce businesses. In this highly competitive ecommerce market, reaching the first page is simply not enough; you need to follow some innovative and highly effective strategies to get your online store ranked to the top of Google search.
Having a strong ecommerce SEO strategy is the key to reach your potential customers and earn more profits. If you don’t have an effective SEO strategy for your online store, chances are you will be missing out on a huge opportunity for getting more brand impressions, clicks and eventually sales.
If your ecommerce site doesn’t appear at the top of the search result when a customer starts a product search, chances are, you won’t generate leads and organic traffic.
If you are thinking to increase traffic to your online store and drive more leads and sales, here are some effective ecommerce SEO strategies that you should start following to get the desired results.
Let’s get started.
There is no question that keyword research is one of the most important steps to create a solid SEO plan for your ecommerce website. When it comes to optimizing your ecommerce website, it is important to know the search terms your target audience is using to find the desired information or products. Google Keyword Planner is a great tool to conduct keyword research. The tool helps you discover the words and phrases related to your products, services, and the industry you are working in. You will know the words people frequently use as well as the volume of these search terms.
Also, brainstorm your keywords and come up with a list of phrases that best describe your products and your buyers’ intent. You can refine your keywords by using keyword tools such as SEO Metriks and Keyword Keg that will help you find the popular terms that are widely searched and optimize your site accordingly.
In order to rank higher on the result pages, it is advised to use long tail keywords or phrases that are related to your products. Because these long tail phrases are more specific and receive high-converting traffic because customers know exactly what they are looking for.
On-Page Content Optimization
Once you have created a list of keywords or phrases for your online store, now is the time to incorporate these keywords on your home page, product pages, categories, and blog posts. Make sure to add these keywords where they make sense and logically fit. From meta descriptions to product pages, URLs to permalinks, image names to alt text, try to include these keywords on your site’s content.
On-page SEO for ecommerce is an important strategy that ensures your keywords are incorporated in the right places. This way Google knows exactly about the page and get your website featured at the top of the SERPs.
Optimize Your Meta Title and Description
Implementing the most important and traffic converting keywords and terms must be your high priority. Try to write a well-optimized and unique description for each category, product page, and other pages. Don’t forget to add a primary keyword and use some longtail keyword variations to make it effective. Mentioning the USP of your ecommerce website and optimizing for CTR is a great strategy to make your meta description unique. Make sure your Meta description is human-readable and convince people to visit your site.
Optimize Your Site URLs
Make sure to keep your URLs short, readable, and clear. Don’t forget to include primary keywords and make them user-friendly.
Add Alt Tags
Google images are playing a key role in generating organic traffic to the website. To make sure your images appear in image results, add alt text to your product images to give your ecommerce site an SEO boost. You should write descriptive alt tags that clearly explain each image. You can use keywords in alt text to increase your chances of getting appeared in Google image results. It is a great opportunity to add your targeted keywords as Google will consider the image tag for ranking your online store.
Optimize Your Product Pages
When it comes to optimizing your product pages, writing detailed and compelling descriptions with visually appealing photography and genuine customer reviews are the most important points that you should keep in mind. In fact, it is a great strategy to persuade visitors to take the desired action.
While writing a product description, make sure to use target keywords or phrases that look natural as Google will penalize your website for out-of-context keyword usage. Adding keywords in your product pages makes it easier for your ecommerce brand to reach your target audience who is actually looking for your product.
Incorporating keywords in a natural way to your site will show that your store is authentic and helps you get appeared at top of the search engine result page against those keywords. By getting a higher position, your customers will easily find your store which eventually increases your chances of getting more leads and sales.
Have a look at Zappos’ product description:
They intelligently used bullet points to describe the technical details and qualities of their product.
Takeaway: Only add specific technical details and keywords in your product description that clearly describe the uniqueness of the product.
Use Social Proof
Believe it or not, adding your customers’ product images and videos to your ecommerce website is a results-driven ecommerce SEO strategy that you can use to improve your SEO rankings. Including an image or a video of a person using your product will not add credibility to your brand, but it will convince users to consider your brand for future purchases.
According to some studies, more than 92% of customers trust recommendations from real people who have actually used the product rather than branded content.
Let’s take an example of CLUES – an online fashion store for women’s watches and Jewelry.
They have created a specific section LookBook on their website where they post customers’ images and videos who used their products.
You can integrate UGC into different product pages that will eventually persuade your potential customers to buy your product.
Adding product videos to your online store is a proven way to highlight the features of your products and drive more sales. In fact, the video is an engaging and interesting way to develop a better understanding of your product and how it works in real life. This will help customers feel more confident about making a buying decision. You can add videos on your home page, product pages, emails, and social media channels to convince people to start purchasing.
Have a look at this video:
Naturally Curly – an online shop that offers products for all types of hair. They have created a short video to define the qualities of their product “Honey Baby Naturals”.
Ecommerce Link Building
Link building is one of the most challenging yet rewarding aspects of ecommerce SEO. With effective content marketing strategies and outreach tactics, you can create quality links for your online store.
Here are some best ecommerce link building techniques that you should use to strengthen your SEO game.
- Find reputable blogs, online magazines, and other credible sites and offer a quality guest post to get a link to your ecommerce website.
- Find online communities such as Quora and start building your brand credibility by helping people out.
- Create informative content to solve customers’ problems
- Create visually appealing infographics and share them on different platforms
- Make a special weekly page to highlight your top selling products and special discounts.
- Offer product giveaways that persuade people to share on Instagram, Twitter, Pinterest, and other platforms.
- Send free products to industry influencers so that they can write a review of your product and mention your brand.
- Hold a contest to get a number of
- Create marketing campaigns for your upcoming products and discounts.
- Share users’ stories on your blog
- Conduct interviews with industry influencers
Over to You
There are different other ways to optimize your ecommerce website for search engines, but the above-mentioned tips will help you drive more organic traffic and sales to your ecommerce store. When you have a solid SEO strategy in place for your online business, you will get quality, organic and highly-convertible traffic that will lead to repeat visitors and more profit.
Remember, SEO strategies take effort, energy, hard work and a lot of time to produce desired results. So, create an effective SEO strategy for your ecommerce website and get ready to receive maximum traffic and conversions.
Zubair Hassan is a Digital Content Producer at Branex UK. He is passionate about writing and loves writing blogs and reading magazines.