You no longer have to be an expert developer to build an online store in less than half an hour. Shopify is the best tool for beginners and individuals who don’t have time for development. Also, you get to save your bucks hiring a developer. Shopify is an extensive commercial system that allows you to use the company’s web design and product management tools, at a fee. It’s easy, choose a template, and upload your products, then start selling online. You can sell as many products as you like, as a lot of companies have no problem scaling up.
What Do You Need to Know before Starting a Shopify Store?
Shopify is the fastest way to get your business online and start selling. Whether or not you want to earn extra income or make it your full-time job, there are things you should know before you kick-off your online business.
Choosing a Product
Picking a product is the first, and most challenging step when starting an online store. As a business-minded person, you have to authenticate your product ideas and the prospective market. Explore areas where you can find product ideas, and decide which ones you’ll consider.
Research and Prepare
Once you’ve obtained your products, research your competitors. Beware of what you are up against and learn what will set your business apart. Next, write a business plan to guide you in prioritizing issues and reaching new customers.
Setting up Your Business
Create a business domain name and a logo for your new business—name and logo be in-line with the products you are selling. Then, structure your site and optimize pages for search engines. For example, write captivating product descriptions and upload high-quality images. Finally, reach new customers via sales channels; the trick here is to select channels where your customers are already shopping.
Preparing to Launch
Since there are numerous shipping and fulfilling elements in this industry, determine and choose the best shipping strategy which will work for you. At this point, curate a list of key performance indicators which you will use to track your progress.
As soon as your store is up and running, start marketing your products. The critical thing here is driving the targeted traffic and converting that traffic to sales.
Step by Step Guide to Setting up Your Shopping Store
1st. Sign up with Shopify
Visit shopify.com. In the signup form, enter your business name, email address and create a password.
2nd. Pick a Theme
Shopify has over 180 themes. Choose a theme and tweak the colors, layouts, and images as you maneuver through. Premium themes have a lot of functionalities, but your Shopify store will still look pretty good in a free one.
Noteworthy, choose a theme that compliments what your online store will sell. A rule of the thumb, don’t select a funny theme when selling ‘serious’ products. Before you download a theme, preview it by clicking the “View Demo” button to see the theme in action.
3rd. Modify Your Theme Settings
Shopify lets you customize your theme to your liking. To add a personal touch to your store, you need to make simple settings. To edit your theme, go to the Shopify admin area and select “Themes.” Hit the “Customize Theme” button to edit the layout and design of your theme to your liking.
4th. Add Your First Products
To add products to your store, navigate to your dashboard, then click the “Add Product” tab. On an open screen, start describing the items for sale. Other details that you can enter along include title, pricing, barcode, weight, and SKU.
As an overall rule, choose your words carefully to make the product stand out. Remember, a good description is vital if you want to convince customers to purchase your items.
5th. Set Up Your Payment Mechanism
Activate a payment gateway to enable you to accept payments from your buyers through your online shop. Navigate to Settings > Payments and pick your preferred payment method.
6th. Set up Taxes and Shipping
If you are selling physical items, ensure you are charging the correct taxes for your products. Enter the price of your product and click the ‘Charge taxes’ box. Shopify with automatically factor in the right tax depending on your location.
Enter “SKU,” the number used to identify each product and change the ‘inventory policy’ to ‘Shopify tracks this product’s inventory’ and feed the number of products available for Shopify to track the number of products sold.
7th. Do a Test Order
Test if your order system is configured correctly by using the provided real payment provider. If everything goes well, cancel your order. Alternatively, you can use Shopify’s Bogus Gateway to mimic a transaction.
8th. Buy and Setup Your Domain Name
Setting up a customized domain is easy. If you have no idea how to purchase and register a domain, you can buy a domain directly from Shopify, and it will be added automatically to your Shopify store. Click the ‘publish’ button, and your Shopify store is ready to go live and dominate the world.
You are now officially set to start competing with Amazon. To give you some insight, check out some of the successful Shopify stores that are already giving Walmart sleepless nights.