How to Choose an Ecommerce Platform – 8 Features to Consider

Ecommerce is the quickest developing industry anticipated to develop to $4 trillion by 2020. On the off chance that you are thinking about beginning an online business, you should know that internet business isn’t just about posting items and transferring lovely item pictures. There is much more that goes into an effective online business. What’s more, on the off chance that you get these essentials right, you beyond any doubt are making a course for progress.

All things considered, so what are these basics?

When you’ve made sense of what item to sell, your providers and so on., the MOST basic choice you will pick the best internet business programming for your business. The eCommerce business stage you pick and the highlights it offers can either represent the moment of truth your eCommerce business dream.

Why Use an E-commerce Platform?

An online store is the foundation of effective organizations today. On the off chance that you don’t have an eCommerce business stage, you are losing a major lump of business to your rivals. Once upon a time, organizations needed to build up their own stages. The undertaking was tedious, exorbitant and required IT and advancement groups. Adaptability and joining with other programming utilized by the business were an issue.

The beginning of eCommerce business stages has revolutionalized the advanced scene and has made maintaining an online business available for a small amount of the cost it was previously.

In saying that, it has additionally turned out to be confounding to pick the best online business stage out of the thousands that are out there. What are the measurements you use to make shrewd examinations between-trade stages? What are the highlights to consider? Is the valuing, isn’t that so? Indeed, I comprehend and I’m here to help.

Here’s the greatest inquiry on each e-posteriors mind. Which is the best internet business stage accessible today?

The fact of the matter is there isn’t one that fits all. The best online business stage for you will be the one that effectively conveys arrangements fit to your business prerequisites. Don’t indiscriminately pursue what every other person is doing and don’t rush to the most well-known eCommerce business stages as they may just not be fit to your segment or business.

For instance, esteem included IT affiliate will require highlights that a design internet business site may not. Nonetheless, there are a few highlights that are outright should need to maintain a fruitful online business. Guarantee that the internet business programming you pick does not hold back on these 8 highlights. Think about these highlights before you settle on a choice.

The 8 features You Should Consider While Choosing an E-commerce Platform

1. Flexible Pricing

In the present dynamic and focused internet business showcase, costs are never an unchangeable reality. Clients are ALWAYS searching for arrangements and deals. Running advancements is an extraordinary method for pulling in clients. You will run advancements, deals and promotion codes, thus, pick an internet business stage that enables you to do as such effectively and mechanizes the computations.

2. Multiple payment gateways

Another explanation behind truck deserting at checkout is the inaccessibility of natural installment doors. Online customers more often than not incline toward one explicit installment type. Some have unwavering rewards programs; some may confide in just locally mainstream installment choices. In the event that you are a worldwide element, you MUST offer neighborhood installment choices that buyers trust and know. Try not to miss out an affirmed deal in view of an absence of installment alternatives. An eCommerce business programming that offers you numerous installment passages as indicated by your topographical area will be a major advantage for your web-based business.

3.    Powerful Catalog

The Product Catalog is the Holy Grail of your web-based business. Purchasers today request a reliable and rich web-based purchasing knowledge and a vigorous inventory will offer them that and guarantee they come back to your store. Your item index should supplement the prerequisite of your segment. For instance, in the event that you offer IT items, your index should empower you to package items, up-sell, and strategically pitch. For design items, your list should offer clients various sizes and hues.

On the off chance that you as of now offer or wish to offer IT items from numerous wholesalers, VARStreet has every one of the highlights you require. VARStreet comes furnished with a prepared totaled item list from 35+ wholesalers with constant valuing and stock.

Another significant element of an incredible item index is its rich substance. The item pictures, portrayal, and characteristics ought to be reliable. This enables you to effectively offer an omnichannel experience to your client’s tips.

4. Automatic tax and account calculation

Not covering government expenses is a legitimate offense and on the off chance that you are a worldwide substance, it is ideal if your internet business stage can mechanize charge estimations for you. Inability to do as such will prompt various legitimate repercussions in various nations, and we’re speculating you don’t need that! The best eCommerce business stages out there offer mechanized assessment and record computations.

5. Google Merchant Integration

Google Merchant enables your items to list in the Google Shopping results. Google Shopping produces high traffic and as an eCommerce business, you need that! An ever-increasing number of purchasers use Google to look for items, and you need your items to appear in those outcomes. Pick a web-based business stage that coordinates well with Google Merchant.

With these eCommerce tips, you are well on your approach to online business achievement. Pick shrewdly and look at all the online business stages before choosing. In case you’re as yet unsure about what items to sell, office supplies are a productive specialty.

6. Flexible Shipping

Clients, as a rule, have shipping bearer inclinations relying upon conveyance time, bundling and taking care of and so forth. A ton of truck abandonments happens in light of the fact that clients don’t locate their favored bearer.

While it may not be conceivable to offer each transportation transporter under the sun, it is prudent to offer in any event two or three noteworthy bearers, so clients feel responsible for their requests.

7. Customer Review System

Twenty to thirty-year-olds trust the client created content half more than some other. We live in the millennial world and well, we have to adjust. Customers today check for online surveys before settling on any choice, be it purchasing an item, picking an eatery or arranging an occasion. You will intensely miss out if your online business stage does not enable clients to rate you, leave tributes, audits or remarks.

8. Social Media Integration

Facebook and Instagram are the places the world’s greatest gathering of people is. A decent eCommerce business stage will enable consistent eCommerce social networking combinations to give your clients a really omnichannel purchasing knowledge. This is again where a strong and steady item inventory is of huge significance.


Ecommerce is booming and it will only get better and bigger. There is a LOT to gain from this business model, provided you research well, consider all the pros and cons, and compare various eCommerce platforms with the guidelines above.

We would love to hear back from you, what challenges did you face while starting your eCommerce journey? Leave us a comment and let’s start a conversation.

Author Bio:

Shane is an American writer for various digital news publications. After being in the eCommerce industry for more than 15 years, Shane has a good understanding of what it takes to make an eCommerce business successful. He likes to cover newsworthy events related to business management software, eCommerce platform, customer relationship management (CRM) and Quoting software and Value Added Resellers.

His articles give insights into the latest trends in the B2C and B2B eCommerce industry. His eCommerce coverage is robust and provides everything from best eCommerce platform to improve your website site.

Right Mix Marketing