4 Simple Yet Effective Content Marketing Strategies to Grow Your eCommerce Business

eCommerce

Content marketing is one of the most effective strategies to grow an eCommerce business. Not only does it help you to reach more targeted audience, it also makes people to trust your brand. Also, it’s good for lead qualification and can help you get more leads for your business automatically without lifting a finger.

This post shows you four simple yet effective content marketing strategies which you can use to grow your eCommerce business.

These include:

  • Using educational content to offer value to your target audience
  • Leveraging on the power of emails to communicate with your customers
  • Guest posting on other websites
  • Showing up as an expert on platforms such as Quora, Reddit, and YouTube.

This post explains all these strategies in detail and what you should do to get the best results from each of them. If you use these strategies the right way, you stand a better chance of growing your eCommerce business dramatically.

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If you run an eCommerce store, chances are that you’re using content marketing as a strategy to grow your eCommerce business.

This is because most businesses now rely on content marketing as the core marketing strategy to get words out there about what they do.

Research by Demand Metric shows that content marketing outperforms traditional marketing in terms of ROI. Not only that, it costs 62% less to use it when compared to traditional form of marketing.

 

This shows that if you use content marketing for your eCommerce business, you’ll minimize the cost spent in marketing and most likely get more ROI in the process.

In this post, I want to show you the content marketing strategies that work for eCommerce businesses as we speak. With these strategies, you’ll be able to grow your eCommerce business dramatically.

Let’s get started.

Content Marketing for Ecommerce: Does it Really Help?

If you aren’t using content marketing for your eCommerce business yet, you might be wondering if it’s a tactic that works. Truth is, content marketing, if used strategically, can snowball the results you get for your eCommerce business.

Here are some of the advantages of using content marketing for eCommerce.

1. Helps you to Reach More Potential Customers:

When you use content marketing for your eCommerce store, you stand a better chance of reaching more potential customers.

The reason is simple. Most users nowadays check for reviews online before making any purchase. And, if you use content marketing well, you’re positioning yourself as the brand that they can trust.

In fact, Inc reports that about 84% of people who buy online check out online reviews before making a buying decision.

With content marketing, you can turn this into a goldmine for your business.

2. Makes Your Brand a Trusted Hub for Your Leads

Buyers are smarter these days. And if you want them to like and buy from you, then you should earn their trust. While there are a lot of ways to earn people’s trust, content marketing helps you achieve that faster.

This is because, if someone stumbles on your website through Google and you took the time to educate them about a burning question they have using content, you stand a better chance of gaining their trust.

Take, for instance, someone wants to buy hospital bag items for their upcoming delivery. If the person searches online and found your in-depth guide about the “hospital bag checklist” where you explain the items which they need and the ones they don’t, what do you think will happen?

They become your fan forever. And if your eCommerce store sells hospital bag items, they’re most likely to buy from you. Such is the power of content marketing.

3. Useful for Lead Qualification

When you use other forms of marketing, you’re able to determine those you want to see your ads but might not be able to control who eventually comes into your funnel.

With content marketing, you can manage your day-to-day tasks effectively, have a great qualification system in place, and make more money in the process.

This is because, with content marketing, you have different funnels for each persona. That way, not everyone is exposed to your offers at the same time.

When you do this, you can streamline the process for qualifying those who eventually purchase from you.

4. Great Source of Targeted Leads on Autopilot

One thing about content marketing is that it serves as a source of targeted leads for your business in the long run without lifting a finger.

Unlike paid ads where you have to run new campaigns anytime you want more leads. If used correctly, content marketing can serve as a lead generation tool for your online business for long.

And the most beautiful part. You don’t need to do any hard work to make this happen. All you need to do is create content that’s useful, valuable, and optimized for search engines.

Once done, you’re sure of getting as much leads as you need for your eCommerce business on an ongoing basis.

Content Marketing Strategies You Can Use to Grow Your eCommerce Business

Now that you can see how content marketing can help your e-commerce business grow, now let’s get into the specifics of the strategies that I highly recommend.

It’s important you know that there are a lot of content marketing strategies out there. But the ones I’ll be mentioning in this post are simple to implement, yet effective for your eCommerce business.

Implement Educational Content Marketing

If you wish to see tremendous results for your eCommerce business, then this strategy is something you should implement. The tactic is simple yet effective.

What educational content marketing entails is that, rather than blatantly sell to your audience, you should take time to educate them.

So, as an eCommerce business owner, the bulk of your content marketing activities should be geared towards educating your audience. The more you do this, the more they trust you. When they trust your brand more, buying from you will be much easier.

Take for instance, if you have an eCommerce store that sells computer accessories. What you should focus on at first, is to create educational content that anyone who wants to buy computer accessories will learn from.

Examples of educational content you can create include:

  • Things to consider before buying a Mac laptop
  • How to know if any part of your computer is faulty
  • Where to get the best accessories for your computer
  • Tips on selecting the right accessories you need

One example of an eCommerce brand that used this strategy is Casper. The company which sells mattresses and sleep products used educational content to promote them.

In order to do this, they created a blog known as Van Winkles which revolves around the subject of sleep, to engage with and target its customers.

(Image via Casper)

Although the blog was later shut down in 2017 because the company wanted to launch a print publication instead. Some of the topics which was discussed on the blog include sleep foundations, sleeping patterns of celebrities, how to prevent snoring while sleeping, and so many more.

While it lasted, the blog was used as a standalone hub to make the brand a household name within a few years.

This is one of the content marketing strategies you can use for your eCommerce business in order to help it grow.

Leverage the Power of Email Marketing

Email campaign continues to be a powerful content marketing strategy. According to Smart Insights, the ROI from emails is as high as $40 for each dollar spent on it.

(Image via Smart Insights)

Not only that, research by the Content Marketing Institute shows that about 80% of B2C marketers use emails to nurture their audience.

Image via Content Marketing Institute

This shows that email marketing is a strategy that can help your eCommerce business to grow. So, if you aren’t using emails yet for your eCommerce store, you’re leaving so much on the table.

With the aid of email automation software, you can create and automate the emails you send to your potential customers. These include event emails, promotional emails, and welcome emails.

To get started with using email for your eCommerce business, here are some specific types you can focus on:

  • Abandoned cart emails: Take, for instance, someone wants to make a purchase but couldn’t complete the checkout process. In this case, you can send an email to the client reminding them about the cart which was abandoned and explain to them why this happens, and proffer a solution. In most cases, you should be able to convert this type of client to eventually make a purchase.
  • Emailing previous customers: When someone buys a product from your ecommerce store once, they’re more likely to buy other products some other time. To prompt them to do this, you can send emails recommending other products to them based on their previous purchases. That way, you’re more likely to drive more traffic and boost sales for your business. This is because you’re reaching out to people who appreciate what you do and won’t hesitate to spend more money on your products.
  • Sending promotional emails: Promotional emails are great for prompting existing customers to become repeat buyers. All you need to do is identify the promotional items that are a good match for your customer’s buying history, and send emails informing them about it.

Create Content for Other Websites in Your Niche

Creating content for other websites also known as guest posting is another content marketing strategy you can use to grow your eCommerce business. The reason is simple. As a business owner, chances are that there are potential customers for your business out there that don’t know about you.

When you create content for other websites in your niche, you’re simply creating an awareness for your brand.

Not only that, guest posting is also a good off-page SEO practice. When you do so, they’ll most likely link to a page on your website, hence passing a vote of confidence to it.

To get started with guest posting, all you need to do is search for other authoritative websites in your niche and write for them.

To do this effectively, you can start with a Google search.

Let’s assume that you sell pets’ food on your ecommerce store.

You can search Google for, “pet blog + write for us.”

(Image via Google)

From the results you get after doing this Google search, you can come up with a list of potential websites you can write for.

Afterwards, you can check these websites one after the other, to understand clearly their guest post requirements and the webmaster contact to reach out to.

Then, you can start pitching them about your desire to write a guest post for them. If done well, you can build a long-lasting relationship with other ecommerce websites in your niche.

Show Up as an Expert

When people see you as an expert in your niche, they’re more likely to trust and eventually do business with you. This is why showing up as an expert is a content marketing strategy you should use.

The most interesting thing about this strategy is that it doesn’t require you to do much from your end. All you need to do is to show up strategically where your target audience hangs out and offer solutions to the problems they’re facing.

Here are some platforms where you can get started as an expert:

  • Quora: This is a question-and-answer website where you can share knowledge with your target customers. The more questions you answer, the more people see you as an expert. You can get started by checking out questions people ask which are related to your niche and respond to them.
  • Reddit: If you’re looking for a network of communities on the internet based on your interest, then this is the place to go. On Reddit, you can join subreddits that resonate with your niche and join the ongoing discussions over there. If people love what you share on the platform, they can upvote your content, which will make it reach more people.
  • YouTube: YouTube is the most popular video-sharing platform in the world. According to Statista, YouTube has 2 billion active monthly users.

What this means is that you can reach more people on the video-sharing platform and grow your eCommerce business. To get started, you can create a YouTube channel about what you sell on your eCommerce store and share useful video content with your followers.

Conclusion

Content marketing if used correctly can become a game-changer for your eCommerce business. This is because it has the potential of helping you reach a wide audience and make more people trust your brand.

In this post, I’ve shared with you 4 content marketing strategies that are easy to use but highly effective for growing your eCommerce business.

These include:

  • Using educational content to offer value to your target audience
  • Leveraging the power of emails to communicate with your customers
  • Guest posting on other websites
  • Showing up as an expert on platforms such as Quora, Reddit, and YouTube.

Which of these content marketing strategies will you start with for your eCommerce business? Kindly share your thoughts in your comment box below.

About the Author:

AbdulGaniy Shehu is a content marketing writer and consultant for B2B and SaaS businesses. He is the Lead Content Strategist at Winsome Writer Services, a full-service content marketing agency that helps B2B and SaaS companies grow using tried-and-true content marketing services. You can check him via LinkedIn and Twitter.