Your lead generation forms and testimonials are helping you pull in the leads you need to build an email list. Now it’s time to leverage that list to sell your products online. But, you aren’t sure which tools will help you optimize your site for eCommerce. This is all you need to know to launch your online store without building a new website.
Why are the tools you choose important?
Just as your trust badges and power words drive lead generation, the right tools will make or break your eCommerce efforts. Americans now spend 36% of their shopping budget online, and you are wise to take a slice of that pie. With major retailers like Amazon and Best Buy dominating the market, you need to be at the top of your game to stay competitive and give customers everything they expect. The right tools will help you do this.
1. Inventory Management App
When selling products, it’s crucial to have a grasp on your inventory and know exactly what’s moving through your warehouses. Know what’s in stock, in real-time, to avoid selling out of a particular product or keeping too many of another to the point where you’re charged too much in storage fees.
Shopify is the leading eCommerce platform, and they offer easy-to-install inventory management software as add-ons. If you’re working in this platform, simply choose your software and install it with a few clicks. Configuration depends on the software you choose and your product offering. Use an inventory management app to deliver a great product experience.
2. Dynamic Product Search & Navigation Tools
Dynamic product search and navigation tools will help your customers find exactly what they’re looking for. Most eCommerce platforms allow you to add tags and categories to your products with ease, making it easy for those who land on your site to easily navigate your catalog.
MightySkins is a company that sells decals and stickers to personalize electronics. If a shopper lands on their site searching for something as specific as Lenovo Flex skins, all of the various options are available in the sidebar for ease of discovery. Leverage dynamic search & navigation tools to make product discovery simple for shoppers.
3. Social Login Tools
Online shoppers don’t like registering for an account to place an order, especially when they are ordering for the first time. So, you can include an option for shoppers to checkout as guests. But, if you do this, you’ll miss out on loads of customer insights to power your business. Social media login tools solve this problem.
ThredUp is just one eCommerce site that’s disrupted the way people shop, offering online consignment for new and barely used women’s and children’s fashion. Customers don’t have to register for a new account because they can login using Facebook or, better yet, Amazon to make a purchase. Help your customers bypass a lengthy registration process using social login tools.
4. Referral App
After you add products to your lead gen site, you will want to make sure that your satisfied customers can share your website and products with friends. Easily offer them incentives to do so with discounts or free gifts using a referral app.
The most popular referral app for online stores is ReferralCandy. Use this app to create a referral program for any store. Give away cash, coupons, or other gifts in just a few clicks. This isn’t the only referral platform out there, though, so shop around and give others a try to find the perfect app for your needs.
5. Customer Behavior Monitoring Tools
Once you start selling, you’ll want to know what your customers are doing, where they’re from, and who they are. Customer behavior monitoring tools are your friend. Analytics, CRM, and a combination of other tools are available to help you here.
The most popular CRM today is Hubspot because it’s packed with helpful features that scale with you as your business grows. Sign up for a free trial today, integrate your software with Google Analytics, and watch the powerful insights pour in.
Do you need to migrate your site to an eCommerce platform?
You may or may not want to migrate your lead generation site to a platform like Shopify or BigCommerce. Depending on how many products you’re hosting, which tools you will use to optimize your online store, and how many team members will be working in your site, it may be a good idea to migrate your lead generation website into a platform that’s built specifically for eCommerce. Most of the time, migrating is a good idea, especially when you plan to make online product sales your primary income source.
When integrating eCommerce into your lead generation site, you need tools to help you scale. Use the tools above to help you launch a supercharged online store. Subscribe to the Right Mix Marketing newsletter to receive up-to-date marketing advice in your inbox.
Ashley Kimler is the Content Marketing Dynamo at Heroic Search. She works with a team of SEO geniuses that help companies increase their online search presence. To see what else she and her team share, follow @ashleykimler on Twitter.