Over the years, the eCommerce industry has expanded all across the globe extremely rapidly. Among all main reasons such as internet boom, rise in smartphone users, etc., one primary reason giving this industry boost is the growing number of easy-to-use eCommerce website builders.
With some builders, you don’t need to do much work. According to this guide on how to set up your online store, sometimes it might be a few minutes work.
However, how good are you at practicing eCommerce marketing will play a crucial role in the success of your eCommerce business. So, what is eCommerce marketing?
HubSpot says eCommerce marketing is the process of creating awareness towards an enterprise that sells services and products online. It involves the use of digital content, SEO, email campaigns, social media, and such more tactic to draw customers’ attention.
Below, we have combined five proven eCommerce marketing strategies that will help you outrank your competitors. So, without any further ado, let’s get to know about them.
1. Identify Your Target Audience
Unless you identify a target audience or market, it won’t be easy for you to develop effective eCommerce marketing strategies. It will be more like a shot in the dark. Though it may be a time-taking process, finding a target market allows you to concentrate on your marketing efforts without breaking your bank.
Your target market should be as specific as possible. You can segment your audience by things like demographics, psychographics, and geography. There are a few web-based services such as SurveyMonkey, Zoomerang, and more that can help you conduct market research and find a target audience.
Another approach you may take is, create profiles of the visitors who are most likely to buy your products and share specific characteristics. You can put together customer profiles and based on age, gender, location, and income level to segregate your audience.
2. Produce Original Content
Just creating content isn’t enough. It should be creative and original. Remember, good content not just improves your site’s ranking in search engines but also amplifies brand awareness.
Moreover, it is an affordable way to market your business. CMI (Content Marketing Institute) says, content marketing costs 62% less and generates three times more leads than outbound marketing.
There are several ways you can use content to promote your eStore. For instance, you can:
- Optimize the copy of your product page for product-driven keywords.
- Run a relevant blog on your website.
- Create some guest posts to promote your brand on external websites.
When content marketing has so many benefits for an eCommerce business, why not put in a little effort to create quality content?
3. Social Media Marketing
Social media marketing is quite helpful in communicating with your customers in a personal way. Nowadays, all startups and well-established brands launch pages on social networks to connect with their audience. A study confirms that more than 90% of retail brands use two or more social media channels.
You too can make use of it to boost your eCommerce marketing strategy. But remember, not all social networks will be a good fit for your specific needs.
Most eCommerce websites are visual; Instagram can be a suitable platform. You can post your product photography and reach to your target audience. According to Business.com says, Instagram is gradually making a move into the world of eCommerce.
In addition to this, you can enhance your eCommerce marketing by creating shoppable content. It is a kind of marketing in which marketers formulate storytelling content with actionable product recommendations and purchase point.
So it is right to say the sky’s the limit when it comes to what you can do with social media platforms to promote your eCommerce store.
4. Search Engine Optimization (SEO)
It is a manual yet practical approach to optimize an eCommerce website that you must add into your eCommerce marketing strategies.
SEO minimizes your marketing budget of online advertisement to a large extent. However, it also includes some paid advertising such as Pay-Per-Click Campaign (PPC) and Google Shopping that lets you pay to secure a top place on search engine results.
Since search engine optimization has evolved over the years, it is necessary that your website matches its set standard. Make sure your eCommerce site is updated with rich and relevant content and facilitates good UX (user experience).
The content must be useful and informative to the audience. For instance, if your store sells, men’s clothing, your content should elaborate relevant information on the men’s clothes so that it can flag your site in search engine results when a user searches for similar information.
Retargeting is one of the most powerful eCommerce marketing strategies to keep your business in front of bounced traffic after they abandon your site. You will be surprised to know that around, 49% brands set a dedicated budget for retargeting marketing.
Retargeting displays your product ads to the users who don’t make the purchase right away. By showing previous visitors, the same content (advertisement) over and over, it gives your prospects a little push toward your brand.
According to a survey, 25% of viewers enjoy seeing retargeted ads as they remind them of products they were looking at in the past. Another study claims that 91% of merchants who have used retargeting marketing technique have found it as useful or better than display advertising, email marketing, and search engine marketing.
Pay Attention to eCommerce Marketing
There are myriad of eCommerce marketing strategies out there, but these five are some of the most effective and reliable for eCommerce businesses.
To ensure the success of your business, we advise you to stay updated with the latest eCommerce marketing trends and techniques.
You should find new ways of improving your existing marketing campaigns. Always deliver valuable and relevant content that suits the requirements of your target audience.