What’s a Content Marketer?

by Tom TreanorApril 15, 2015

You (or your boss) might ask, “What’s a content marketer anyway? And how is she different from other marketers?!”

So let’s explore the topic…

A content marketer has:

Analytical abilities
Copywriting capabilities
An understanding of developers (including a little UX, HTML and CSS)
The eye of a graphic designer
An artists intuition
More than basic SEO skills
Leadership and coaching abilities
Journalistic investigative skills
Ability to see the long view
The heart of a philanthropist
Empathy for customers
An inventor’s mind
Community management and social media skills

Uberflip produced a great infographic!

Do you agree with the assessment?

What else would you say is missing? Let us know in the comments!

Published by Tom Treanor

Tom Treanor is the contributor at the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs. View all posts by Tom Treanor

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Guest

Dave Hood

nice article! and very well told about Content Marketer !

Thanks!

Guest

Tom Treanor

Thanks Dave – I appreciate your comment!

Guest

Robert

Hi Tom,

Great post! Thank you for sharing your experience, I’ll try to utilize this,I especially enjoyed the Infographic

Keep doing what your doing, I look forward to your next post.

Guest

Tom Treanor

Thanks Robert and glad you enjoyed it.

Guest

CATRINA ELLIOTT

Hi,
Content is the king of article.The quality of article is based on the content you have.The right choice to make the content good is used the words which is simple and easy to understand.I really like your post.Please share the wonderful like this with us.

Guest

JANE ANDY

Thanks for this guide, its rely clear and understandable. I read another wonderful guide similar to this post from here. linkedinuk.blogspot.com/2015/04/how-to-use-linkedin-effectively-for-business-recruitment.html

Guest

Sagor

Believe me, I really understand its really a hard job to make post with such nice image. But its really helps the newbies like me to understands the posts facts.
I appreciate your hard work. Nice done and thanks.

Guest

Matija

HI there, nice post. Everybody is talking about content is a king. For me specially infographics and how to articles are really good content. And lately also videos regarding how to topics. Regards,

Guest

satishw.ratna

Nice blog thanks for sharing.
It is very interesting.
I am searching for this information from long time.

Guest

suresh

Hi Tom,

Great post! Thank you for sharing your experience, I’ll try to utilize this,I especially enjoyed the Infographic

Guest

Ashwani Jain

Thank you bro for such a nice post about the content marketer as it become a very big problem to manage this marketing problem and it help a lot to me too. Thank you again

Guest

clearconcepts

hii tom,
nice post!! thanx for your valuable information and your infographics was really good and its very creative.By seeing the infographic i had understood totally about content marketer.