Infographics are not something new. They are everywhere, and you must have seen them, either in business, classroom, social media, website content, and other platforms. To some extent people have forgotten how effective they are in content marketing. According to Visually, the effectiveness of infographics as a content marketing strategy is 45%. If you are wondering whether you should use infographics for your content marketing strategy, it is easy to understand where you are coming from. Most likely you view infographics as a thing that belongs in the past. That is not true. You can use this tactic today, and it will still be effective.
For many years, infographics were misused and misunderstood. Today, they are being used especially by huge companies to display complex information in a clear, simple, and quick way. Here are reasons why you should still use infographics for your content marketing strategy.
The Human Brain Processes Visuals Better
You are more likely to remember a photo you saw on Instagram than a text you read on Facebook. The brain is programmed to absorb visual data better than paragraphs of plain text data. Below are some intriguing stats about visual content that should give you the push to include infographics in your content marketing:
- The brain absorbs visual data 60,000 times faster than text,
- Visual learning contributes about 90% of information to the brain,
- It takes 8 to10 seconds for a user to form an impression on your site.
You do not have the whole day to impress your audience with your content. Your user’s attention span is very short. Although they might have a thirst for information, at the same time they prefer information they can absorb within the shortest time possible.
You must, therefore, make a favorable first impression to tap into that short attention span. You also want to make your complex data quick to digest. What better way than using infographics? However, don’t only use them, also ensure the content is relevant and useful too.
Infographics Tell Stories Better
You don’t want your audience to get bored in the middle of the text because it is long and complex. Try changing the text to a story format and see the difference. Most preferably, use infographics to tell the same tale. You might already know that storytelling has become a powerful marketing strategy in recent times. Stories tap into the reader’s emotional responses and influence the decision to buy from you or remain on your site. Infographics are an excellent way to simplify and bring a story to life, and it helps to get a positive perception compared to text.
For instance, try telling your brand story, about how you started, your values, mission, experience, location, or contact information, in a text form. Try using infographics to tell the same story. Readers are more likely to abandon the former approach midway. It requires investing time to comprehend a text, and time is a luxury most readers do not have.
Infographics make the story easy to understand and quick to digest. Use them to tell your brand stories, testimonials, stats, or case studies. You will see users flocking to your site.
Infographics Can Be Linked And Shared
Do you know why marketers got fed up with infographics in the past years? It was because they were misused to land links, instead of delivering useful data. Today, infographics are being put to better use. They are creating useful and relevant content, which is capable of being backlinked by other publishers and shared across other networks.
For instance, infographics on trending news or statics are used as a source of information by many publishers. They display complex data clearly and within a short period of time. Authors who lack the time to go over several articles looking for useful content are, thus, given an advantage. Infographics help them find content with ease.
Social media platforms such as Facebook, Twitter, and Pinterest have made it easy for users to share infographics with others. Without a doubt, you are losing valuable traffic if you are not using infographics to market your content.
Infographics Drive Web Traffic
If you want to increase your website’s traffic, infographics are the way to go. As people link and share your site’s infographics, you will have more visitors to your site. According to Rebekah Radice, infographics can increase the traffic to your page by 12%.
People love infographics. Take it from Kissmetrics where the use of Infographics to address key internet marketing topics helped generate over 2.5 billion visitors and over 40,000 backlinks. Invest in making your infographics educational and relevant because they are excellent sources of information and editorial backlinks.
Infographics Are a Powerful Sales Tool
Infographics increase traffic to your site. It is no secret that more traffic equals more conversions, leads, and sales. Visualizing what your product can do to meet your customers’ needs is more compelling than paragraphs and texts. You will have more customers who understand your product and are willing to buy from you.
Create Infographics that are useful, and before you know it they will be flocking at your doorstep, literally.
They Increase Your SEO Rankings
Google ranking algorithm favors content that receives more links from other relevant publishers. More backlinks mean the message in your Infographics is useful and relevant, which makes your web content rank on top in search results. Do your infographics correctly, and you will be appearing in online search results more often.
Infographics Can Go Viral
They are attractive, compelling, and capture the attention of the audience. Infographics urge people to share across social media networks, which makes them go viral faster than ordinary paragraphs and texts.
They are also embeddable, a factor that makes them enjoy a larger reach by creating an automatic link from other websites directly to yours. Start your trial today. Remember you don’t have to use infographics in isolation, you can combine them with other formats to get the best results.
They Make You an Expert
Consolidating complex data in a single graphic is not an easy task. It requires extensive research and expertise. When you create a useful infographic it shows another level of creativity and expertise in the subject in question. It demonstrates you are savvy, thus giving you an exceptional position.
If you can’t do it yourself, hire a professional infographics designer to create the best for your content. An infographic designer will tell you when they are the right format to tell a story and when to avoid. You will attract the appropriate attention and they will serve as a promotional strategy.
There are also tools such as PiktoChart, statsilk.com, or visual.ly that you can use to create infographics.
Like it or not, infographics as a visual marketing content is a powerful tool that your brand should explore. It makes any time, money, or effort invested in producing them worth it. You can tell anyone who dares to say that infographics died long ago that they are wrong. They can drive engagement in real-time when used for the correct purpose. Times have changed! You can still use infographics for your content marketing strategy. Infographics will make your visual content more engaging, link-worthy, share-worthy, and remain in your users’ minds. Let your users have an engaging experience out of a complicated matter, and they will hang around your site waiting for more.
Kevin Whalez, a copywriter, psychologist, and marketing specialist. Currently, he writes for Skin Answer website, as well as contributes to different online marketing blogs and magazines.
Feature Image by Diggity Marketing