Regardless of whether you publish on a business website, official blog, or social media platform, you certainly know how stressful things can get – especially if you need to produce content on a regular basis. You probably also know that, when it comes to content creation, there really isn’t much space for compromise. If you want a piece of content to attract prospects and appeal to your existing audience, it has to be interesting and well-produced.
Luckily, there are some shortcuts you can take to make the process easier. In this article, we will take a look at ways to increase your efficiency through the use of simple techniques and helpful tools.
1. Brainstorming topics: Overcoming the writer’s block
Many times, finding an original topic to write about presents the biggest challenge, especially if you don’t know how it’s going to resonate with your audience. But, what if you don’t need to come up with an original idea? You can actually rely on the content that has already performed well and then offer a new perspective or create a more detailed piece.
How can you find out which content gets the most attention? An easy way is to use the Buzzsumo tool. It’s one of the best tools out there for this kind of research. It will show you the most-shared online content that pertains to any keywords you provide.
Let’s say you need to write an article related to blogging for business, but you’re not exactly sure how to approach the topic. What you need to do is head over to Buzzsumo homepage, enter your keywords into the search box and hit the Go! button:
The next thing you should see is a list of content titles and a number of shares they have received on each of the social networks:
As you can notice, each of these three pieces of content was shared around 10,000 times, which means there’s a lot of interest for the topics that were covered in them. (Here, we’re talking about a case study about a business that has successfully implemented blogging for business, a list of best practices for business blogging and a list of blogging tools.) If you create a longer and more detailed resource on one of these topics, your article stands a good chance of getting a similar number of shares.
2. Proofreading your textual content
Once you have finished writing your article, there’s another important step ahead. Ideally, you would hand the article over to a proofreader and a copy-editor to do their part of the work. In reality, many content creators need to do these tedious tasks alone. After putting all your effort into writing the piece, you know how difficult it can be to keep focus throughout the proofreading and editing process.
While there’s no such tool that can do the editing for you, there are tools that can make your life easier by proofreading your copy for grammar and spelling mistakes. SpellCheckPlus is pretty simple and straightforward. All you need to do is to paste your text and it will highlight all the mistakes that were not picked up by your automatic spell check.
You can make corrections directly in the tool and then just copy and paste the text into the article.
3. Creating visual content
If you’ve ever found yourself (and the answer is probably positive) in a situation where you spent hours searching for an appropriate copyright-free image for your article or social post, you certainly know how frustrating that can be. There are really great stock photography websites out there, like Pexels or Pixabay, for example, but sometimes you’re just not lucky enough or it’s not exactly the thing you were looking for.
Let’s say you need a really nice visual that will contain your blog post title. There’s no way you’ll ever be able to find that on the Internet. The only solution is to create one by yourself. Even though you may feel discouraged by the idea of graphic design, the process can actually be very basic and enjoyable.
There are tools that make that possible. Canva, for example, is amazingly simple and works on the drag and drop principle. You can use it to design images, posters, presentation slides or any other visual you need. One of the best things about it is that you can use it to create infographics.
To get started, all you need to do is select a layout of your choice and you can start customizing:
From the sidebar on the left, you can add text, images and, graphs, as well as customize the background. To customize color, size and font of separate elements, simply click on them and select desired options from the small toolbar that will appear above the element.
4. Reusing your existing content
Sometimes content creators focus a lot of effort on producing a steady stream of new content on a regular basis. Once they create a piece and promote it, it’s often destined to just sit on the website and slowly die out until somebody manages to find their way to it. However, it doesn’t have to be that way. You can extend the lifetime of your content is by either reformatting it or repurposing it. Or both!
For instance, if you’ve written a blog post, you can split it up and turn it into a series of tweets or Facebook posts. If you have several posts that cover different aspects of the same topic, you can put them together to get an e-book. If you’ve done a research that could be of interest to your readers, but you feel they wouldn’t be compelled to read a white paper, go ahead and present the main points in the form of an infographic. The possibilities are really limitless.
Here is a list of content formats for your inspiration:
Image source: hubspot.com
Once you start considering how to do the reformatting, take advantage of the fact that it’s possible to align content format with the goals your business is trying to achieve. For example, if you’re trying to reach a bigger audience, focus on creating images, videos and infographics, as they tend to get shared a lot. Or, if you’re working on establishing better trust with your audience, consider inviting an expert your business has cooperated with to share their experience in a blog post.
As for repurposing content, you could modify it so that it appeals to a different sort of audience, or add industry-relevant examples and customize it for different niches.
5. Following industry influencers
Finally, to simplify content creation, you can turn to the best ones in the field. Find industry leaders who like to share their suggestions and expertise and follow their social profiles and subscribe to receive their email content. They will keep you supplied with a constant stream of ideas and techniques that can keep your content creation process fresh and inspiring.
To make sure you never miss an influencer’s post or a new perspective on a subject of your interest, use Google Alerts and set up a few alerts. All you need to do is enter a desired keyword and each time a new article containing your keywords appears on the Internet, you will be notified via email:
The content you create communicates your business’s character just as much as it does its message. For this reason, it should never be taken lightly. At times when things get stressful and or you simply lack inspiration, you can reach out for these content creation strategies and tools. They will help you improve the speed and efficiency of your content production process without compromising its quality.