Your company’s Content Engine supports your content marketing strategy. Without a repeatable approach to content, your strategy will move too slowly to make significant traction in the market.
I was honored to be the featured guest for Atomic Chat on Monday to talk about Content Engines. If you missed it, here are highlights of the Twitter Chat.
Some key takeaways:
- The Content Engine is team, processes and tools that generate quality, consistent and targeted content
- Inputs into the Content Engine include company and content strategy, target audiences and analysis
- Social media, SEO and Content need to work closely together
- There are many ways Content Engines can stall (see also 6 Reasons Why Your Company’s Content Engine is Stalling Out)
Does your company have a Content Engine?
Is it healthy, stalling out or not really moving yet? Let us know in the comments.