Every day millions of posts fly through the internet. However, there are only 10 in a million that actually reflect on the first page of a search engine.Have you ever wondered why it is so? What is that distinct factor/factors that separate them from the others? How do they get more clicks?
Well, if you’re curious to know the answers to these questions, you just found the right partner. In this post, we will be discussing what makes your content a click-worthy material for the audience. And, how to get more clicks on your content! Read along!
How to Get More Clicks on Your Content?
Getting clicks on your content is like winning a beauty pageant. From beating your competition to standing out to be the one, you need to have unique and appealing qualities that distinguish you from the lot. With that being said, we’ve listed seven ways that will help you to get more clicks on your content.
1. A Catchy Title/Heading is The Catch
According to a research-based study, it was found that 79 percent of web users scan and scroll rather than read.
Now, think about how you use the internet. You scroll through the news feed or blogs, and when you come across an interesting title, you stop. Similarly, when you are trying to find any particular information, you only click on the content that seems most relatable to your query.
What makes you do that? Undoubtedly, the heading of the blog/article. Your post’s headline is how you will entice an audience. Besides, the title will convey the audience what kind of blog/article they’re about to read—entertaining, news, research, tips, opinion, comedy, etc. Also, the title of the post sets the tone for what follows.
Thus, the first step to getting more clicks on your content is to wrap it with an interesting heading. Your headline or title should be so appealing that it could make the readers thumb stop. Like they actually take a moment to stop scrolling and are compelled to click to read the post.
2. Upload on Weekends
The theory behind posting content on weekends is people have less going on weekends. They usually spend hours surfing the internet which boosts the probability of getting more clicks on your content. Whereas when the same content is uploaded on weekdays, there is a fair chance that the post or blog may slip away.
If your moto is just to get more clicks on your content, then, a catchy headline would do the trick. However, for the audience to stay and read the whole blog, you have to be careful when you upload the content.
Besides, if you still want your content to go live on weekdays, ensure you know, at what time of the day people surf the internet the most. Tools like followerwonk can help you see when your audience is online and plan accordingly.
For instance, people usually surf social networking sites after office hours. If your content has to go live on any social networking site, a time after office hours will work best for you. However, if it is a news piece, it should be uploaded as soon as it is discovered. Simple math, right?
3. Bring in Some Numbers
Let’s take an example – reasons why original blog content is important and 4 reasons why original blog content is important.
Which one of the two seems more appealing to you? We bet, most of you will click on the second option among the two. Why? Because numbers are an extremely helpful way to both capture attention and keep the reader interested. Besides, they also indicate conclusiveness, a definitive starting, and end, which is comforting to the audience.
Whether your content appears in a news report, a popup blog or a query search, including a number will make the content stand out. In other words, list posts are tried and tested content format that is designed in order to get results.
What kind of results, you ask? Well, for starters, more clicks, more engagement and high social shares. Other than that, more organic traffic, more conversions, and less bounce rate. A survey performed by conductor also states that numbered headlines posts are most liked by the people.
4. Make the Post Solution-Centric
Yes, we are talking about the how-to and why type of posts. These types of content record a great response from the audience. Because, in these posts, the audience is getting a solution for their query. Think about it. Whenever you are in a pickle, you switch to Google to find the answers.
For instance, how to recover deleted photos, how to lose weight in 10 days, etc. Here the reader is assuming to get a direct solution to their problem which makes them click the post.
On the other hand, posts that answer the ‘Whys’ also attract a huge response from the audience. For example, why time management is important, why MBA is beneficial for a successful career? In these types of post, the reader’s curiosity is being satisfied. And, it’s no hidden secret that we tend to spend time on things which brings us a definite answer with reason.
5. Ask a Question
Another way to get more clicks on your content is by asking questions to the audience. Questions that can make them think critically for a moment and look through the content. For instance, if your post starts with does, obesity leads to migraine attacks, or are you fit to lead your team or is going vegan healthier?
It will make the reader question themselves. Moreover, these are types of questions the readers cannot answer instantly. It leaves the readers curious to find the answer while reading. So, if you’re writing about things significant to your audience and you ask an intriguing question, you’ll reach the right audience for your blog and business.
6. Use Keyword Generators
You wrote a well-informative blog with multiple citations after conducting thorough research on the topic. But, the blog is not getting attention or expected response despite being informative. Have you ever wondered why?
That’s because even if you have written a well-contained blog, but have not inserted related keywords to it, the content won’t rank in the search engine. And, the lesser it is visible to the audience, the higher its chances of getting no response.
Thus, always try to insert keywords related to your post in the headline. So that when the reader tries to find something related to that topic, your content pops up. Also, try to use secondary keywords in the content to boost the chances of getting clicks.
Tools like LSI Graph can be used to find the right keywords for your post. Also, if you want to write about something that is trending on the internet, you can take help of Google Trends. Trending topics also get instant clicks on the content.
7. Remodel the Post
If you have tried every method and still the result is zero, it is always better to restructure the post. Sometimes, only by changing the headline of the content can get you more click than before. However, if your topic is something people do not pay much heed to, then, you might want to reconsider.
For instance, if your target audience is vegetarian and your blog speaks for the non-vegetarian crowd, it is obvious to fall flat. Thus, to ensure your content gets more clicks, write posts that are relevant to your audience. And, time and again, keep updating it to boost its ranking.
Certainly, these tips on how to get more clicks are no rocket science. You must have thought of it while writing or posting the content. However, what might be missing is their significance. So, try and always write your content keeping in mind these seven ways to ensure your post get more clicks and engagement.
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