If there’s one certain thing about the future of the web is that it’s going to be inundated with content like never before. Consider WordPress, the most popular blogging platform on the planet where every month users produce 59.3 million new posts and 48.4 new comments!
Creating content that stands out from the crowd and resonates with your audience isn’t easy. But if you focus on making it interactive, you stand a chance at engaging this target group and converting it into new customers.
Here are 7 interesting ideas for interactive content which is bound to catch the eye of your audience.
1. Engage your audience with polls
Polling is a very effective strategy for instantly boosting engagement with your brand. Using polls, you can ask consumers for their feedback in a simple and fun way. Also, people like to see what others are saying, so adding a poll and publishing its results will drive their excitement.
In fact, adding a poll offers two opportunities for such interaction – first your audience votes and then it interacts with the results of the poll. If you make it intriguing, both pieces of content might go viral.
By asking for feedback in this way, you’ll be showing to your audience that they’re more than welcome to join the conversation and you really care about their input. Use software like Polldaddy, Poptip or Wedgies to create a simple poll where your audience gets to express their opinion about your product.
2. Create fun animations
One good way to add some interest to your website is offering visitors a fun animation when they open your page. You can either ask your web developer to provide you with a simple CSS animation, or use one of the many online tools which include pre-built animations like Powtoon or Prezi.
Animations are great for sparking the curiosity of your audience, providing visual cues and encouraging them to remain on your website and continue the experience. You can frame animations in other types of content as well – for instance, infographics, where they serve to entice users to keep scrolling through your content. Since animations offer lots of expressive freedom, ensure that they only entertain and not offend anyone by following these 5 tips.
3. Delve into interactive video marketing
How is interactive video marketing different from regular video ads? Instead of simply watching the video, your audience gets to interact with it by touching or clicking it. Inviting consumers to interact with the video, you can effectively boost their engagement and benefit from well-timed call-to-action for converting leads.
There are many ways in which you can make your video interactive. Adding interactive hotspots is one good method – these smart motion tracking ‘tags’ allow users to click links and learn more about your product.
Videos are all the rage right now and by making them interactive you’ll not only capture the attention of your audience but place your brand on the leading edge of content marketing strategies.
4. Offer sneak peaks
Sneak peaks can take various forms, but all follow one central idea – motivating consumers to interact with your content. It can be anything from short bits of statistics, parts of sentences or attractive icons which promise to reveal more once users click on them.
One easy way to adapt this strategy to your written content is by splitting it into front and back side – this is how you hook your audience and encourage them to get more involved with the experience.
5. Allow users to rate your content
By asking people to rate your content, you’ll not only gain plenty of valuable insights about their content experience but also show your audience that you care about their opinion. You can implement such rating tools in many different ways – in fact, some interactive content platforms already include templates for this option.
Ensure ratings don’t disrupt the experience – you can place them at the end or in the middle of your content. Sometimes it makes sense to include ratings on landing pages as well – what matters is that they’re not intrusive.
6. Try reveal-based marketing
Reveal-based marketing is based on one idea – to tempt consumers by their inability to directly connect with content. This is done by creating a barrier that blocks immediate gratification. Sounds complex, but it’s really simple.
By preventing users from fully accessing specific sections of your content, you’re sparking their curiosity and intrigue them. And only then you allow your audience to unravel the rest of the content, significantly boosting their excitement and engagement with your brand.
You can do that by offering promotions and discounts that require consumers to play a game, solve a riddle, build a puzzle or scratch something away. To see a great example of this, check out this reveal-based banner add created by Macy’s – according to Adweek, the average consumer spent more than three minutes interacting with this unit and the interaction rate rose to a smashing 921%!
7. Offer an interactive tour
Why keep telling your audience how great your product or service is when you can actually show them what’s special about it? An interactive tour is just great if you’d like to build a personalized experience with your brand. Make it easy to navigate and visitors will be more than happy to discover your product or service features in a new, visual way.
Most importantly, they’ll remember all this information much better – research shows that while textual information boasts only 10% retention rate after 6 days when paired up with relevant images the figure rises to 65%!
8. Show the development of your company or product on interactive timelines
A timeline is probably the simplest visualization of a multi-step journey in time. It’s a visual tool that most people recognize from their school years – a familiar form that allows to take your audience on a journey in time and show them how you developed your product and its amazing features.
To make it even more engaging, add interactivity points like video, gamification, social sharing or quizzes. Walk visitors through this rich history with clear navigation, granting them opportunities for arranging their journey as they please.
Creating content which offers users an opportunity to interact with your brand is the single best strategy to forge a more meaningful relationship with your audience. Instead of placing consumers in the role of passive receivers, empower them and you’re bound to boost their engagement.
Disclaimer: All images are provided by author.
James Pointon is a marketing specialist and customer consultant currently supporting OpenAgent – real estate professionals from Australia. He is deeply interested in new and untapped ways of growing and advertising a successful business and tries to share the knowledge he has through blogging. Find James here: LinkedIn