Did you know that blogs are possibly the most archaic forms of social media? It has been that way since the earliest days of web 2.0. Blogging sites are virtually the first platforms to ever allow a two-way conversation between the writer and the reader – or you can say, between a business and its consumers.
For a business, a blog is more than just about communication. It is more than just about branding and marketing. It can become an alternative income stream as well.
However, there is a catch, a very important one at that. You need enough traffic for that. If your blog isn’t getting enough love, you won’t make enough bucks. Lack of appreciation also means there is something you aren’t doing right. Make a few changes to get more clicks, more likes, more share, and more engagement on your blog.
Here are five ways to do it.
1. Focus on the Content
Let’s just reiterate the fact that content is the king and the first thing you should review and improve to earn more love for your blog. With more than 500million blogs on the internet and a new one published every 0.5 seconds, you need the finest content to stand out and make a mark. Your content should be engaging enough to keep them coming back.
There are two sides to blogging: the technical side and the creative side. High quality, engaging content has a good balance of both. So you need to not only make it more informative, but you also need to make it more enjoyable.
Now to be able to achieve this, you need immense knowledge of your own niche as well as polished writing skills. Let’s face it, how it’s said is just as important as what’s being said. So, if you feel you aren’t able to present your knowledge in the most interesting way possible, consider professional help.
2. Don’t Get Too Techy
Expanding on the previous point, many blogs are full of technical value, which means there is plenty of worth for the users, but people seldom subscribe or follow such blogs. They will only show up when in need of help. Your content strategy must be able to engage users in the long term. Tempt them to subscribe and return.
That level of engagement requires a good balance of education and entertainment. So, work on a content plan that includes informative posts as well as entertainment posts. The latter has the potential to strike a more personal connection between you and your readers. Also, fun and lighthearted reads tend to get viral over the internet.
Again, it takes creative skills to successfully implement that strategy. Work on your content strategy and content creation skills to ensure better response and results.
3. Keep Everything Relevant
Before someone misinterprets the last point, let’s talk about relevance. It is now one of the most important search metrics. While high-quality content can help you build authority and trust, a good SEO strategy can help you build relevance.
For starters, see if everything about your blog is relevant to your most important keyword. That includes your domain name as well. It should be clear about your niche. It can be too specific or slightly loose depending on the breadth of topics you will cover. For instance, SEtalks.com covers everything related to search engines, including SEO related tips as well as SEO tool reviews.
Same goes for your blog posts. Everything from your title to heading and intro to the conclusion should be relevant to your main keyword. It will help you target readers who are most likely to be interested in what you have to offer. It will not only improve your blog’s traffic and following but its conversion rate as well.
4. Go Visual
Digital consumers have a low attention span, and we are all aware of it. Not many users have the patience to read through a length text-filled blog. That is why blog content is no longer limited to blocks of texts. Visual content has a much larger impact. It gets more share, and it can go viral all too often.
However, visual content isn’t limited to videos. One of the most effective ways to mix the best of both worlds is infographics. You can blend text and images to present your information in the most concise, convincing, and captivating way possible.
Gone are the days when the visual content wasn’t SEO friendly. Today, Google and other search engines prefer it to other forms of content. There are people who are specifically looking for results in visual form. Be sure to use proper alt text and tags to optimize your visual content. That said, make sure you have social sharing icons that are easy to spot and hard to resist.
5.Have a Marketing Plan
Your blog won’t market itself. You need to get the word out. Blog marketing is an art in itself. Social media can truly help increase your traffic and engagement on the blog. Stay active on social media and always share links to your latest post with a short but interesting caption to make them click and read more.
Link building is also extremely important for blog marketing. It improves brand authority in terms of SEO. There are many ways to improve link building. You can benefit from guest posting, or you can collaborate with fellow bloggers to get some outbound links.
Effective link building can make all the difference in the world, but you have to be careful. Avoid backlinks from blacklisted or spammy sites as it can do more damage than good.
Your blog deserves all the love and appreciation you can get, but you have to find it first. Improve your content both in terms of readers and search engine perspectives. Invest some time and even money in blog marketing. Be determined with your efforts. Most importantly, be consistent with quality content, even if you don’t see immediate results.
Credit: Feature Image by Tumisu from Pixabay.com