Hottest B2B Content Marketing Trends and Statistics in 2019

Content Marketing

Content marketing has transformed into a central marketing method to give important information and to get more customers to purchase. Therefore, your brand requires a viable content strategy in order to make leads and improve deals. Technology is progressing at an amazingly quick rate and as sponsors or entrepreneurs, this implies you should think about the latest changes, developments and be set up for change at any minute. With respect to content marketing, its basic motive is to remain on top these things. To enable you to update your marketing strategy and stay ahead in competition, Contentualize have accumulated in this infographic the top B2B content marketing trends you have to watch out for in 2019.

Email Marketing

One of the traditional strategy for marketing, email marketing is one the most noticeable technique for connecting with your leads and group of viewers. The meaning of email marketing is the equivalent in B2B and B2C sector. The major difference between the two is the group of viewers, which changes the strategy. Email marketing refers to sending mails to improve the relationship of a dealer with its present or past clients, to empower client loyalty and repeat business, gaining new clients or convincing current clients to buy something quickly, and adding commercials to email messages sent by different organizations to their clients. With email marketing conversion rates and navigate rates can be estimated. It empowers you to know how the campaign is working. According to a study, it is found that 94% of internet users use email. With its expanded reputation and adaptability, email marketing is a standout among the savviest ways to interact with new customers and strengthen relations with current buyers.

Influencer Marketing

Influencers have been mostly recognized as people who have a high following on social media in a specific area, for example, lifestyle, fashion, food and so forth. These influencers work with brands by making their very own photography, recordings or writing to impact their following to support that specific brand whether it be by converting online deals, driving traffic into stores or essentially developing brand awareness. As indicated by a LinkedIn report, expert opinions are the second most powerful factor for B2B clients in making purchases. However, just 15% of B2B brands are known to utilize influencer marketing for the development of their business and 49 percent of B2B advertisers are expected or beginning to try different things with it.

Audio/Visual Content

Visual content marketing is becoming one of the most popular digital marketing patterns today, with the regularly expanding use of social media platforms like Pinterest, Instagram, Twitter etc. At any given time, the human mind can just process a limited amount of data. A person can hold just 10 to 20% of the data they read or find out about, but once that data is paired with visual elements, the data retained goes up to 65%. Indeed, your articles can encounter a 37% expansion in engagement if they are enhanced with convincing visual content. Moreover, a drawing in visual content is likely to go viral, implying that individuals will share it further with their friends, family and different individuals. That is the reason visuals and pictures are more appropriate for content than basic blocks or lines of content.

The terms audio promoting, voice marketing and audio experiences all includes the act of creating audio content, ordinarily as radio shows, digital broadcasts, podcasts or smart home assistant skills.

Social Media

Social media assumes a crucial role in the present digital marketing. Marketers influence social media stages to target explicit gatherings of people and convey fantastic content to large number of people at the same time. That way, marketers can effectively promote their organizations, just as their items and services. However, pretty much every business available uses social media to publish their messages and advance their ideas by posting content via social media platforms. In actuality, 140 million tweets are created and more than two million recordings get transferred to social media every day. Social media marketing builds your brand’s awareness. 78 % of private companies utilize social media to pull in new clients. Besides 33% of clients have identified social media as how they identify new brands products and services.

Social media marketing, when done effectively, tells customers that their image is active and centred around booming communication with purchasers. 63% of shoppers who look for organizations online are more likely to use ones with an active social media presence.

Paid Distribution Channels

Making incredible content is a one thing, providing it to your followers is another. Each content marketer realizes that one of the important element to an effective content marketing is content distribution. But, with more than 2 million blog entries being distributed each day, many are presently doubtful if quality and relevance alone are sufficient to influence the content to resonate over the digital world today.

Paid distribution refers to appointing various stages to promote content over a variety of well-known sites. You can have paid distribution on both social media channel and standard participating locales. The value of paid distribution lies in its ability to empower you to find a gathering of individuals for your content. The goal is to influence the promoted substance to be normal on the sites to encourage people to tap on the links and gain access to your brand and what you offer. It empowers you to connect with people, regardless of whether they are on different sites. From a report from Clutch, it was found that roughly 85% of huge business content advertisers accept paid distribution is more practical than organic methodologies in content distribution.


Overall, the general purpose of content marketing is to drive individuals to commit productive activity towards your business. As a content marketer, it’s important to recollect that the success of a content marketing effort still depends on a highly-relevant, shareable, and important content, and paid distribution channels only ensure that your content gets to the correct gathering of people which has the most higher chances for conversion, at the right time.