8 Must Use Content Marketing Tools for Social Media Marketers

8 Must Use Content Marketing Tools for Social Media Marketers

Image: Designed by Freepik

If you’re a social media marketer – you would be familiar with the feeling of working endlessly and still feeling like you have a ton of work left to do. How do you overcome this? The first step is to give yourself a break. After that, however, it’s time to start looking at ways to work smarter, rather than harder. Tools and extensions have been growing rapidly over recent years and there’s a good reason for it.

Content plays an important role in social media marketing – without good content, there’s nothing to market. You could pour hours, days or weeks into your marketing campaign, but no good content means no leads. It is the first step to connecting with your audience and most marketers don’t have the time to create the content themselves. If you’re one of these marketers, here’s a list of 8 tools that let you find and share great content and help with time management:


DrumUp is a stylish web and Android app that is great for both content and social media marketing. The tool helps you find quality content related to your niche through keywords that you provide. For example, if you’re a marketer for an educational company, your keywords could be reading, studying, exams etc. The tool will then provide you with a list of recommended content that you can post to multiple accounts with a single click. You can also change the time and day for posting according to your convenience. The tool lets you create custom posts for sharing. One of its main advantages is the ability to set a recurring schedule for your posts. You can report content for weeks or months ahead of time. Social media marketers can use this tool to curate content effectively and effortlessly.


Pocket is a bookmarking tool that allows you to save links to blog posts, articles, videos and more in a single place. The tool currently has over 17 million users and can be very useful when you want to save content for later. For social media marketers, this could be a lifesaver as they multitask throughout the day and tend to miss out on important content. On Pocket, once a link is saved, it syncs across all your devices so that you can access saved content on all platforms. Even when you’re offline, the links are still accessible. On certain apps like Twitter, the tool lets you save information directly from the app itself. This allows social media marketers to save information instantly even when they’re on the move.


Paper.li is a powerful tool that gets the best content for you from all over the web including social media, RSS feeds, YouTube and many other sources. Paper.li recommends sources for you to add feeds. Alternately, you can add custom sources based on your preferences. You can even prioritize the sources so you get content from the most important sources first. If you decide to share the content – you can completely customize it before doing so. For social media marketers, the most attractive feature would be the ability to include your own advertising to the posts you share in order to generate/increase revenues. Paper.li lets you share posts on Twitter, Facebook, LinkedIn and even e-mail newsletters. You can even add content to your website or blog. Paper.li works on all platforms including desktop computers, smartphones, and tablets.


Scoop.it is a unique content curation tool that lets you create topics. You can then enter keywords under that topic, based on which the app suggests content for you. You can add content you find interesting to your topic board. The tool also lets you edit the content so you can share it on your blog and social media accounts. Social media marketers can benefit from Scoop.it as they have a very active community that curates great content on a regular basis. They also offer a bookmarklet so that you can save content from anywhere on the web to your topic boards.


Social media marketers often work in teams – Meddle is great for this. It is a content curation tool that is great for employee advocacy as your employees can turn what they read into full-length content pieces with the help of Meddle’s unique editor. Every time one of your employees submits a post, you get notified immediately. The content can then be moderated by anyone with administrative rights. Once a moderator is done editing, they can post the content on social media accounts with ease. This helps social media managers take control of their team and make sure that everyone’s on the same page. It provides other features like analytics, text analysis and social sharing which can help social media marketers analyze what they write and post. Analysis is an important process as it helps you see if your strategy is working and make necessary changes if it isn’t.


Most content marketers would be familiar with Flipboard. Unlike other content tools, Flipboard only curates content from the biggest and most relevant sources. This means anything you share will be valuable for your readers. You can save content onto your own board and also look at other boards from your friends, peers, industry experts etc. Like most tools, Flipboard shows you content based on your interests. It’s most unique feature is the ability to share multiple pieces of content (articles, images, videos) in the form of a digital magazine. You can share these magazines or individual posts on Twitter, Facebook and through e-mail. Social media marketers can use this to seem more knowledgeable by posting quality content.


Feedly brings content from all your sources into a single place so you can read them at your convenience. As the name suggests, you can add feeds from content sources and Feedly will grab the best content from these sources on a daily basis. It also allows you to categorize curated content into categories. You can set up several categories like racing, music, marketing, social media, photography and more. Feedly allows you to share on Facebook, Twitter, and your LinkedIn pages. Topics that you are interested in are shown as hashtags so you can find them easily. Feedly’s sources are also reputable, so you can be rest assured of receiving good material.


Instapaper is primarily considered to be a bookmarking tool but it offers much more. Like most bookmarking tools, it lets you save interesting content from around the web. Additionally, you can highlight and add comments to specific paragraphs and save notes for later reference. Instapaper also shows trending topics from around the world so that you can create and post content revolving around these topics. Social media marketers can use this to become more relatable to their audience and increase the chances of getting their content shared.

Social media marketers can benefit greatly from using these tools, provided they do so efficiently. Quality and consistency are important for any successful marketing campaign. Once you take care of these aspects, the rest will start working itself out. Remember to pick tools that suit your needs – don’t blindly go for the one with the most features.

newest oldest most voted
Notify of
Hannah Tecott

Hi Jessica, Thanks for including Scoop.it as a content curation tool in your list! Not sure if you are aware but we also have a complete content marketing solution called Scoop.it Content Director that has powerful social media scheduling capabilities along with content discovery, content publishing and a comprehensive dashboard for analytics. Our social media scheduling tool allows you to see all of your content in one editorial calendar, into which you can plug all of your social channels to start distributing and promoting your content across all of your channels in just a few clicks. It’s pretty awesome. If… Read more »

Quamarul Islam Manna
Quamarul Islam Manna

Hi Jessica, thanks for your informative post. I use pocket, Paper.li and Scoop.it. I’ve signed up recently for Flipboard but didn’t use it yet. I hope that, I’ll sign up soon for others you mentioned above.

Claire Greenhow

There’s a couple of tools here I’m not familiar with, I’ll be checking them out. Pocket and Drum up sound like useful tools. I’m already signed up to Scoop.it, I really should use it more. With so many products out there, getting better all the time, posts like this help me to stay up-to-date.

Right Mix Marketing