Websites are ubiquitous in business these days. It’s rare that a business does not have some sort of web presence, even if it’s just a clean landing page. I know that, as a consumer, it’s frustrating when I look for a business online and don’t find anything, other than perhaps a YP.com or Yelp listing. … [Read More…] 7 Secrets To Giving Visitors A Great User Experience On Your Website

In today’s day and age, when your website is quite literally your window to the world, you have to make sure that you provide an unparalleled and enriching experience to your users. You will be interested to know that you can achieve this master marketing feat without spending a bomb, or completely redesigning your website. … [Read More…] Improve Your User Experience Dramatically with These 6 Tips

It’s a great time to be in an online retail business. According to eMarketer, the eCommerce market has already reached $1.3 trillion in 2014, led by China and the U.S. By 2018, it is forecast to reach almost $2.5 trillion, accounting for 8.8 percent of the total global retail market. That’s a lot of money, … [Read More…] 4 UX Design Best Practices for a Killer eCommerce Site

One of the primary objectives of business websites is to convert visitors into customers. The way your website is designed largely determines whether or not it will be able to maximize the conversion rate. Several e-commerce website owners often wonder as to why they’re unable to make the kind of sales they expected their site … [Read More…] 7 Mistakes That Are Hindering Your Conversion Rate

4 Tips for Better Landing Pages

Before you begin updating your landing page, remember two key rules. Firstly, your aim is to appeal to your target audience only, and understand that your bounce rate is not your enemy. Appealing to your target audience means you will have to scare a few people away. You cannot be all things to all people, … [Read More…] 4 Considerations For Better Landing Pages

This is a guest post by Peter Sandeen of Affect Selling. I’m sure you’ll enjoy it and learn a ton! _________________________ Your website’s home page is the most important page you’ll ever build. It’s also the most important landing page for any business. It will invite people in, or kick them away. Do you know … [Read More…] Landing Page Optimization: Don’t kick your customers out the door