Staying ahead of the curve when it comes to social media trends can be quite tricky. Though social networks are relatively stable and new players rarely have the chance to enter the game in force, trends inside and in-between these networks are changing on a constant basis. In 2018, we are looking to see a … [Read More…] Top Social Media Trends That Will Take Over 2018

Social media marketing has been at the forefront of many digital marketing strategies since it’s rise in the early 21st century. That’s unsurprising considering 75% of businesses feel that their social media marketing efforts have increased their traffic. Year on year, the social media marketing landscape changes dramatically, not needless because of the ever-changing algorithms … [Read More…] Why Dark Social is Distorting Your Social Media Data

For anyone in small to medium businesses, there are many aspects to consider when it comes to ranking your business. If you’re online as well as having a physical presence, you need to consider factors such as SEO in order to positively impact on your rankings and drive more traffic. For a retail specific brick … [Read More…] Social Media Marketing for Brick & Mortar Retailers

Living in the era of the customer, learning what they say, think and how they act in relation to your brand is essential. Over the last decade, there’s been an increasing urge for companies to get the full picture of their customers to better understand their behavior and cater to their needs. To meet that … [Read More…] Exploring The Power of Logo Detection: Brandwatch Introduces ‘Image Insights’

Promoting a brand on social media is not a low hanging fruit, seriously! Ask people who put a lot of efforts into creating and making every piece of content well-researched and informative for their audience, but it hurts when that content doesn’t get the intended clickthroughs. It is confusing and disappointing, no doubt. Therefore, to … [Read More…] How to Boost Brand Recognition on Social Media with Custom URL Shorteners