Ask marketers to pick their favorite social media channel and they would all say: “Facebook”. Facebook has earned that reputation for a number of reasons; the biggest two reasons being: maximum user base (2.2 billion monthly active users) and plethora of advertising options. Facebook ad options come with numerous features which offer a glimpse of … [Read More…] 5 Best Practices To Get The Most Out Of A Facebook Ad Campaign

Facebook has grown exponentially in the last couple of years and if we talk specifically about its progress since the very first quarter of 2016, it has managed to get a little more than one-and-a-half billion users. This is a truly overwhelming feat, making it a giant in the internet world. Since there are roughly … [Read More…] 5 Ways To Crack Facebook’s Algorithm in 2018

In the last 10 years, marketing on social media has become a popular practice. Social media has grown to become a multifaceted, dynamic and powerful tool for businesses of all shapes and sizes. When used correctly, it can grow your brand’s reach, build relationships and trust with your company. It can even be a source … [Read More…] How Bad Social Media Advice Can Frustrate Your Marketing Efforts

The importance of live streaming for marketing on social media cannot be overstated. A few years ago, back when Meerkat and Periscope were competing in Twitter, live streaming was nothing more than an exciting tool that the public was somewhat wary of. All that changed after Twitter decided to block Meerkat’s access to their API … [Read More…] Marketing Tips for Live Streaming on Social Media

With 15 million registered businesses that are using Instagram to promote their products, and reach a wider audience, it is clear that this social network is probably the future of marketing and advertising. Since there are so many companies who are competing against each other, brands need to come up with various new strategies that … [Read More…] 10 Myths About Instagram For Business

If the terms, like positioning, branding, reputation, goodwill, marketing and a load of other business terminology means a lot to the business, then social media cannot be ignored. With the current social media users at 2.46 billion and expected to grow to 2.77 billion by 2019 as per the estimates of Statista, companies can’t afford … [Read More…] Five Social Media Trends That Will Rock 2018