How to Build your Email List with Social Media

Apart from the fact that email marketing remains to be the channel with the highest ROI, you don’t want to be too dependent on social platforms. Changing search algorithms and the hypercompetitive beast of the attention economy are also a couple of reasons why you need to keep building your email list. And that’s not … [Read More…] How to Build your Email List with Social Media

Social Marketing

By now everybody knows that social media marketing works, but whenever you deal with something this opaque, you are bound to start running into misconceptions and “best practices” that might be divorced from reality. Today, we’re going to look at 4 scientific studies that will change your social media marketing approach by offering you the … [Read More…] 4 Studies That Will Change How You Approach Social Marketing

Since the dawn of digital media, the consumers are expecting brands to interact with them in the way that is more human. In a one-way conversation, a brand continuously markets its products and doesn’t acknowledge or interact with their prospects. This doesn’t help the brands to know and nurture their consumer’s needs and hence result … [Read More…] How to Create a Facebook Messenger Bot and Ways it can Grow Your Business Audience

For the social media marketers, all such campaigns on Facebook mean a lot! Right? Well, why shouldn’t it be? Facebook is ‘The Most Popular’ social media platform nowadays. But, you might have sometimes gone through some bad experiences with your B2B Facebook ad campaigns. The things like bad conversions, low CTR etc. might have hampered … [Read More…] How to Almost Triple CTR with B2B Facebook Ads

Last year in an interview, Chad Hurley, co-founder and former CEO of YouTube said – “I think there’s going to be a sense over the next few years, that there’s going to be a social [media] fatigue that sets in. There’s so much information that is being produced, that people start tuning out.” One year … [Read More…] How to Handle Social Media Fatigue – 5 Tips for Social Media Marketers