Google Search is displayed in a minimalist package which hides the true power behind the scenes. Let’s explore some advanced Google Search Tips and Tricks that you can do right from the standard Google search page. So open up Google in a new window and give these a try! Advanced Google Search: Some of my … [Read More…] Advanced Google Search Tricks and Tips

The other day I was reading in the San Jose Mercury News about how Costco was finally going to optimize its site, It hadn’t focused on or cared about search engine optimization (SEO) at all until it finally realized that competitors like and were eating its lunch online. The company realized that … [Read More…] The Great SEO MindSchmuck: Why businesses just don’t get SEO

Google Keyword Rank

I know my SEO. In fact, I wrote a book about it (The SEO Boot Camp). I don’t use SEO exclusively to get traffic to my sites, but it’s one of several components of my marketing mix. Anyway, this story isn’t about me, it’s about a nice surprise that I was able to provide to … [Read More…] Do You Know Where Your Pages Rank in Google?

What is SEO? Periodic Table

I’m often asked about SEO (Search Engine Optimization) by potential clients, when I’m teaching a course, or when I’m speaking in front of a group on a related topic. It’s a very misunderstood and mysterious topic for many so I’ll try to clear some of that up here in this post. The Basic Definition The … [Read More…] What is SEO? Search Engine Optimization Explained


SEO, or Search Engine Optimization, is the art and science of getting your pages to rank higher in the search engines like Google and Bing. In reality, SEO tactics can be applied to your LinkedIn profile, to what you put in local business directory listings, to any online article writing that you do and in … [Read More…] What’s your SEO IQ? Take the test!


I work with a lot of small business owners and solopreneurs and I hear a lot of the same questions so I thought I’d clear up some misconceptions about some of the “SEO tactics” that are often offered to them. In fact, some of these can damage your standing with the search engines, leading to … [Read More…] SEO That Hurts: 6 Out-dated Tactics That Can Harm Your Website