Pinterest boasts a dynamic user base of 175 million; a continuous rise in numbers since its launch in 2007. Those same active Pinterest-ers created the 75 billion pins currently in circulation. Fostering a space where users can discover who they wish to be, Pinterest holds a distinct market position in the social media universe while … [Read More…] SEO for Pinterest

Search Engine Optimisation (SEO) is the process of constructing a website in a style that allows it to place higher on a search engine results page (SERP). Ostensibly a site ranked near the top of a SERP, as opposed to those with a lower ranking, will attract more visitors and subsequently more customers. SEO has … [Read More…] Essential SEO Metrics You Need To Track

Google is famous for its unpredictable algorithms. Even the savviest SEO experts can be left baffled following an update. When it comes issuing penalties, Google takes no prisoners. They’ve even penalized themselves not once, not twice, but five times! In the past decade, we’ve seen Google grow from a simple keyword search machine to an … [Read More…] 5 Search Ranking Factors Startups Shouldn’t Ignore

Be it launching a new website or promoting a new blog post, one the most effective techniques that can help you to create brand awareness and improve your ranking on search engines is SEO. SEO helps you not only optimize your site for search engines, but it also helps you capture the attention of your … [Read More…] 75+ Simple Tips To Improve Your SEO Campaign (Infographic)

We had a client who had a major website redesign as the year 2015 ended. Come the last few days of December, his traffic significantly dropped from the average daily of 500 visitors a day to 1 visitor recorded in a day post-launch. Yikes! Are you experiencing the same issues? Website redesign is not all … [Read More…] Website Redesign: SEO Issues You Should Recheck

Tools

With each passing year, digital marketing is getting more and more sophisticated, creating the need for equally sophisticated tools. One may have an excellent marketing strategy, but in the absence of right tools implementing those efforts will get challenging severalfold. The same way, right tools without proper planning and strategizing will prove no good. If … [Read More…] 6 Tools to Organize and Optimize your Digital Marketing Strategy