“Thought leaders do not become thought leaders by trying to be one; that’s an external focus that only satisfies the ego and blocks true enlightenment on any subject. A thought leader has a singular, internal focus on achieving mastery of a particular discipline.” – Sam Fiorella   Thought leadership has become quite the buzzword in … [Read More…] 4 Key Strategies for Demonstrating Superior Thought Leadership

If you are part of a business that practices an effective brand strategy, chances are you probably have some knowledge of PR services. With the prolific amount of businesses present in almost every niche market, building up your brand with PR work can make a huge difference for your company. To preface the importance and … [Read More…] How to Leverage Best Practices of Public Relations and Benefits of PR Services

If you run a startup or small business, chances are you spend a good amount of time reading about other startups on websites like Inc. or TechCrunch. That’s a good thing – finding out how other companies are achieving success is a great strategy for moving your business forward. But what if instead of reading … [Read More…] PR Yourself: How to Help Your Startup Relate to its Public

A press release is a standard format used to deliver news about a business or a person to the media in general. It contains a piece of information that journalists might find valuable so they can use it to write their own article or to prepare themselves for an interview. This way, they are a … [Read More…] How to Write a Press Release for Marketing Purposes

Crafting the best quality story that explains current affairs, news or your business’ opinion on a certain topic is often the easy part of content marketing. The real troubles can find themselves when it comes to outreaching to the press and journalists. Journalists and digital editors receive thousands of emails from businesses and agencies pitching … [Read More…] Four Tips for Effective Journalist Outreach

pr tips, public relations

The other day one of my clients asked an interesting question and I thought it would be a good one to share (with her approval). She got a call from a reporter and was interviewed on a certain hot industry topic. The reporter’s article would not come out for another month. She asked me, “Do … [Read More…] Don’t Scoop the Reporter