mobile friendly websites

It is the era of Mobility. Today, every website, big or small, new or old is inspired to have its own mobile version. While developing these versions, it becomes necessary to check them on different mobile devices for their compatibility issues – how would the website appear in each of the mobiles the world over. … [Read More…] 5 Apps To Test the Mobile Compatibility of Your Site

Post by Guy Asher You’ve got a killer product or service. Now what? You need a landing page. Landing pages are essentially pages that help turn prospects into customers. An effective one will move people from being tire-kickers to being lukewarm prospects. Done poorly, however, a landing page will cause your bounce rate to skyrocket. Here’s … [Read More…] How to Make Your Landing Pages Pack a Punch

Post by Sonia Jackson In today’s world, it’s quite easy to find webmasters completely obsessed with the idea of increasing the amount of traffic their website sees on a regular basis. They think it’s the only formula to improve their sales, but that’s not true. You can easily improve your sales not by increasing the … [Read More…] 10 Ways To Improve Your Website Conversion Rate

eCommerce Business Failure

Post by Adam Green Ever since the dot-com boom of the nineties and the realisation that the owner of the online business (an insurance comparison company starring a meerkat) is in fact number 158 on the 2013 Times Rich List with a net worth of £550 million, a lot of people have had the … [Read More…] 6 Reasons Why Your First Ecommerce Business Failed

Is your website optimized for mobile visitors?

I’ve been talking with a lot of clients about mobile lately, so it seemed appropriate to lend some perspective to the current situation based on real data from real sites (versus surveys or large aggregate data about mobile usage). The fact is, our sites are being increasingly accessed via mobile devices, primarily smart phones and … [Read More…] Is Your Website Optimized for Mobile Visitors? (Infographic)

QR Code for Business Cards

One of my clients asked me how to make a QR code for their offline collateral – including business cards, brochures, flyers and posters – that customers can use to go to my client’s website via their smart phones. Here’s how you can set this up in less than 30 minutes (and for free). You … [Read More…] How to Make a Trackable QR Code for Your Business Card (and other marketing collateral)