Getting more people to visit your website is a good thing. More visitors will ultimately turn into more conversion. However, if you really want to optimize your conversions, your digital marketing efforts need to focus on developing trust rather than simply boosting traffic. When you develop trust, build strong and effective communication with the people … [Read More…] 5 Reasons Why Your Digital Marketing Efforts Should Focus on Trust Over Traffic

The customer is always right—and they should always come first. Retailers, online sellers and service providers all place emphasis on customer-centric strategies, and mobile marketing has only increased the game’s limits. Becoming customer-centric isn’t difficult, and mobile devices carry a slew of options for crafting the perfect consumer-positive model. Right now, great solutions exist. While … [Read More…] Five Tips to Create a Customer-Centric Mobile Marketing Campaign

How We Increased Conversions From 25% To 45%

Onboarding – you don’t hear an awful lot about it. I guess it’s not “sexy” enough. But let me tell you – there’s nothing sexier in business than increasing the number of people who go from trying your product to becoming paying customers. Nothing. It’s a huge, overlooked metric/process and it’s time someone started talking … [Read More…] How We Increased Our Trial To Paid Conversions From 25% To 45% In One Month

5 Steps To Better Online Privacy

Whether you are a private individual or representing a business or organization, your privacy and online security can be extremely important for both your emotional and financial well-being. There are people out there who would like to tear you down or try to profit off of you, and you just can’t let that happen. For … [Read More…] 5 Steps To Better Online Privacy

Online Marketing Terms Defined

Unless you live and breathe it every day, it can be hard to keep all of the the online marketing terms straight. What is TOFU as compared to MOFU (and why do you care)? How does SEM differ from SEO (and which includes “organic” results)? What’s Newsjacking vs. Native Advertising? Learn about all of these … [Read More…] The Most Important Online Marketing Terms Defined (Infographic)

Do you know the meaning of bleed, responsive, UI and UX? Can you define them and talk intelligently with designers or developers about them? If not, take a look at the following infographic where you’ll learn about: Design Process Terms: wireframes, comps and prototypes Terms to Describe the Look: bleed, grid, white space, gradient, padding … [Read More…] 28 Design Terms all Marketers Should Know